Philip Ley, Sega Europe Michael Freter, McCann Erickson Dave Waters,Duckworth Finn Grubb WatersPhilip Ley, European Marketing Director of Sega Europe opened the first afternoon session with an entertaining case history for Sega, which made use of all promotional vehicles, most particularly PR (some real, some spoof) He also explained how Sega has a second board… Continue reading MRG Conference – Day 1 / Session 3 The New Armoury
MTV today signed an agreement with Nova TV, the Czech Republic’s first privately owned commercial TV channel, to provide three hours of MTV programming per week – the programmes involved will be edited versions of MTV’s Hit List UK, Greatest Hits and Rock Block. The programming is scheduled for between 3-4pm, three days a week,… Continue reading MTV Signs Agreement With Czech TV
David Mellor told the MRG Conference on Friday that he believed “the renewal of the BBC Charter in 1996 would now be straightforward.” The present changes being made were quite radical, but “the test is whether these reforms would deliver a better product or a demoralised organisation.” Mellor is optimistic. “These reforms have also taken… Continue reading Mellor Confident For BBC Future
The PPA and IPA are holding a seminar on Friday, designed to build more productive trading relationships between magazines and sales people and agency planners/buyers. 40 nominated delegates will be attending from the press, agencies and media specialists; all delegates are senior executives in their companies.The purpose of the seminar is to build a better… Continue reading Joint PPA And IPA Initiative
At the ISBA annual conference on client agency issues, both advertisers and agencies called for changes in the way client/agency relationships are handled, urging an end to the system of payment by commission.Keith Holloway, deputy president of ISBA, said that payment should be by fee, not commission, with a complete abolition of commission on production… Continue reading Advertisers And Agencies Demand Changes
Virgin 1215 has brought together Club Med and House of Fraser in a deal which they claim is the biggest promotion ever on national commercial radio.Virgin listeners will be given the chance to win one holiday per day from December 1 to 25. Leaflets available in House of Fraser stores will contain extra clues, thus… Continue reading Virgin In Joint Promotion
According to a recent survey by Access Opinions, most MPs reject the imposition of VAT as “excessively disadvantageous” to the UK publishing industry. 74% of respondents agreed it would be disadvantageous since in the rest of the EC tax on publications runs at between 2.1 and 8%, with some actually subsidised. 55% felt that it… Continue reading MPs Reject VAT
The latest quarterly cable statistics issued by the ITC show that an extra 236,000 homes have been passed. It is the highest quarterly build figure yet recorded by the ITC, but is expected to be exceeded over the next year.The number of connected homes increased to over half a million, with an increase in subscribers… Continue reading Increase In Homes Connected To Cable
Virgin 1215 has brought together Club Med and House of Fraser in a deal which they claim is the biggest promotion ever on national commercial radio.Virgin listeners will be given the chance to win one holiday per day from December 1 to 25. Leaflets available in House of Fraser stores will contain extra clues, thus… Continue reading Virgin In Joint Promotion
The Radio Authority has announced that the ILR licence for Harrogate is to be offered to Stray FM. There was one other applicant. The FM licence will run for eight years; the new station should begin broadcasting next year. STRAY FM Peter Wilson 0423 883934Two other licences have been awarded, both to the incumbents; the… Continue reading Radio Licences Awarded
