Willott Kingston Smith has published a survey on the make-up of the gross income of ad agencies, with particular reference to performance related revenue.The survey found that despite recent debate on the merits of agencies being remunerated on a performance-related basis, less than 0.7% of agencies’ gross income is currently calculated by this method.In a… Continue reading Agency Income Survey
According to a report launched today by Coopers & Lybrand, UK independent radio must increase its total advertising revenue by at least 50%, if it is to meet the demands of the projected increase in the number of stations and listeners.The report forecasts that by 1996 UK independent radio will have a 45% listening share… Continue reading Radio Must Increase Ad Revenue
You and Your Wedding, the independently owned brides’ style magazine is to increase its frequency from three times a year to quarterly in a bid to improve its market share. As a result of the move to a quarterly, You & Your Wedding will apply for its first ABC audit. The company currently claims sales… Continue reading Weddings Mag To Increase Frequency
The latest release of Jan-Jun’93 ABCs are for EMAP Metro: Total %Ch on ’92 UK&Eire O/Seas Smash Hits 350173 4.9 330499 19674 Kerrang 45692 0.4 43285 2407 Q 172485 7.1 152667 19818 Big! 302358 15.8 299993 2365 Raw 27570 14.7 26363 1207 Select 83671 10.7 76924 6747 Empire 117697 19.9 108502 9195
BBC Homes and Antiques is to be redesigned in October. There will be more pages and perfect binding.
Yesterday Saatchi & Saatchi announced an increase of £7.4m to £9.1m in the pre-tax profits for the 6 months to the end of June.Revenue was up 11.5% to £404m although favourable currency movements had been responsible for virtually all of the 13.4% improvement in continuing operations.Revenue for the whole of 1993 was expected to be… Continue reading Saatchis And CIA Announce Profits
BBC Homes and Antiques is to be redesigned in October. There will be more pages and perfect binding.
You and Your Wedding, the independently owned brides’ style magazine is to increase its frequency from three times a year to quarterly in a bid to improve its market share. As a result of the move to a quarterly, You & Your Wedding will apply for its first ABC audit. The company currently claims sales… Continue reading Weddings Mag To Increase Frequency
The MRG will present an evening of the best in current readership research on Wednesday 22nd September, 6.00pm at JWTThe sixth Worldwide Readership Symposium was held in San Francisco last April, where over 60 papers on the state of the readership research art were presented. Three of these papers will be presented by the MRG… Continue reading MRG HOLDS READERSHIP RESEARCH EVENING
Diet Coke is to sponsor film and TV pages in the Radio Times as a way of underlining its on-screen sponsorship of ITV’s movie premieres.The deal will last for a year, and will mean that the logo will appear beside the Diet Coke film premieres on film pages and a TV listings spread in each… Continue reading Diet Coke To Sponsor Radio Times
