The Radio Authority has received 17 applications for the Manchester FM & AM licences, including an application from the receivers handling Sunset Radio. Sunset, the current holder of the FM licence, ceased broadcasting at the end of August when the station’s electricity supply was cut off as a result of unpaid bills. The station has… Continue reading Sunset Recievers Apply For Licence
In a joint survey between the Research Business Group and the National Magazine Company it was found that readers actually read, enjoy and remember advertisement promotions.Readers of National Magazines titles were consulted, and showed a preference for advertorials because they are more interesting and informing, and “added value” both in providing product information and free… Continue reading Advertorials Approved By Readers
The Times newspaper circulation has risen 20% since the price cut on Monday of this week, an increase of 70,000 copies.(Times’ own figures).In a report in the Financial Times, research among newsagents shows sales for broadsheets to be up. Both The Guardian and Independent have increased their sales, with the Financial Times unaffected and the… Continue reading Times Sales Rise
National Network Radio is to launch an entertainment news show as part of the INR4 inititative, worth up to £2m in sponsorship.The NNR INR4 packages were introduced two months ago, starting with the sports package. The next one to be launched will be the entertainments package, in two weeks time, when details will also be… Continue reading NNR To Launch New Package
Ramsay Fawell, Senior Marketing Executive at Capital Radio, is joining the Belfast Telegraph as Marketing Services Manager.Fawell takes up his new position on September 20th.
According to the National Economic Research Associates latest survey of television advertising expectations, advertising agency confidence in the television market is continuing to improve.The August survey of leading ad agencies showed that agencies’ confidence in the TV advertising market remains “above normal for the time of year” for the eighth month in succession.Despite the rise… Continue reading Confidence In TV Ad Market Rises
National Network Radio is to launch an entertainment news show as part of the INR4 inititative, worth up to £2m in sponsorship.The NNR INR4 packages were introduced two months ago, starting with the sports package. The next one to be launched will be the entertainments package, in two weeks time, when details will also be… Continue reading NNR To Launch New Package
The forecasts for advertising expenditure in the regional press are showing steady improvements for 1994, the Free Newspaper Conference was told on Friday.Mike Waterson, research adviser to the Advertising Association, told the conference that the next two years are expected to be good ones for both the advertising industry as a whole, and the free… Continue reading Free Newspapers’ Future
Mirror Group Newspapers has provisionally agreed to settle a series of legal disputes with the private companies of the late Robert Maxwell; the deal has to be approved at an extraordinary general meeting on 23 Sep. The agreement removes the potential for long and uncertain court action. MGN will abandon potential net claims of at… Continue reading MGN SETTLES DISPUTES
