According to a report launched today by Coopers & Lybrand, UK independent radio must increase its total advertising revenue by at least 50%, if it is to meet the demands of the projected increase in the number of stations and listeners.The report forecasts that by 1996 UK independent radio will have a 45% listening share… Continue reading Radio Must Increase Ad Revenue
The latest release of Jan-Jun’93 ABCs are for EMAP Metro: Total %Ch on ’92 UK&Eire O/Seas Smash Hits 350173 4.9 330499 19674 Kerrang 45692 0.4 43285 2407 Q 172485 7.1 152667 19818 Big! 302358 15.8 299993 2365 Raw 27570 14.7 26363 1207 Select 83671 10.7 76924 6747 Empire 117697 19.9 108502 9195
According to a report launched today by Coopers & Lybrand, UK independent radio must increase its total advertising revenue by at least 50%, if it is to meet the demands of the projected increase in the number of stations and listeners.The report forecasts that by 1996 UK independent radio will have a 45% listening share… Continue reading Radio Must Increase Ad Revenue
You and Your Wedding, the independently owned brides’ style magazine is to increase its frequency from three times a year to quarterly in a bid to improve its market share. As a result of the move to a quarterly, You & Your Wedding will apply for its first ABC audit. The company currently claims sales… Continue reading Weddings Mag To Increase Frequency
The latest release of Jan-Jun’93 ABCs are for EMAP Metro: Total %Ch on ’92 UK&Eire O/Seas Smash Hits 350173 4.9 330499 19674 Kerrang 45692 0.4 43285 2407 Q 172485 7.1 152667 19818 Big! 302358 15.8 299993 2365 Raw 27570 14.7 26363 1207 Select 83671 10.7 76924 6747 Empire 117697 19.9 108502 9195
BBC Homes and Antiques is to be redesigned in October. There will be more pages and perfect binding.
Yesterday Saatchi & Saatchi announced an increase of £7.4m to £9.1m in the pre-tax profits for the 6 months to the end of June.Revenue was up 11.5% to £404m although favourable currency movements had been responsible for virtually all of the 13.4% improvement in continuing operations.Revenue for the whole of 1993 was expected to be… Continue reading Saatchis And CIA Announce Profits
Both BARB and Gfk have issued their monthly dish ownership figures – both of which show a slowdown in dish as well as cable connections.BARB data for the month to the first of August estimated that 2.501m homes now have satellite dishes – up 24,000 on last month and 204,000 on January 1993. BARB cable… Continue reading GfK/BARB DISH OWNERSHIP FIGURES
More O’Ferrall Supersites is to spend £500,000 on improving illumination for 500 supersite panels.The investment will introduce new illumination or improve existing illumination on nearly half of More O’Ferrall Supersites’ 64-sheets and 96-sheets. This means that from October 65% of all their campaigns will be illuminated.They will be using a new pure white light which… Continue reading Illumination For More O’Ferrall
ITV has announced its schedule for children’s programmes. It will be the first schedule of the new Network Controller of Children’s and Daytime Programmes, Dawn Airey.The new schedule begins on Saturday 4 September and will include pre-school programmes moved from lunchtime to 3.30pm; this is to attract a larger audience of women with young children.There… Continue reading Children’s ITV Autumn Schedule
