Quarter 2 data includes the usual batch of gains and losses. Few stations are fortunate enough to see an increase in both reach and hours.Notable gains in weekly reach include City FM (21% to 25%), LBC Newstalk (8% to 11%), Invicta FM (24% to 29%), although average hours are well down, Tay,Dundee (38% to 43%),… Continue reading RAJAR Analysis – Stations
Quarter 2 data includes the usual batch of gains and losses. Few stations are fortunate enough to see an increase in both reach and hours.Notable gains in weekly reach include City FM (21% to 25%), LBC Newstalk (8% to 11%), Invicta FM (24% to 29%), although average hours are well down, Tay,Dundee (38% to 43%),… Continue reading RAJAR Analysis – Stations
IPC today announced the launch of a new service for loose insert advertisers. Called Innovator, the new department will provide greater ease and coordination for insert advertisers.The service launches with the three weekly TV listings titles, TVTimes, TV and Satellite Week, and What’s On TV. The women’s weeklies titles will follow in the autumn, and… Continue reading IPC Launches New Insert Service
Classic FM has maintained its audience of 4.5 million listeners weekly, but is able to boast increases in 15-34 and ABC1 listening.15-34s Total up 25.2% to 1.23 million Share up from 21.9% to 27.3% Weekly hours up by 12.7% to 3.7mABC1s Now 60.7% of all listeners Account for 61.8% of total hoursProgramme analysis sees a… Continue reading CLASSIC INCREASES IN KEY AUDIENCES.
The Cinema Advertising Association says that cinema audiences for the first six months of 1993 are up 10% on the same period last year. January to June admissions were 50.3m and the top films were The Bodyguard, Home Alone 2, Dracula, Indecent Proposal, and A Few Good Men.With Jurassic Park breaking all box office records… Continue reading Cinema Audiences Soar
Following legal advice that ITV is actually within its rights to move the News At Ten, senior ITV executives want the powers and responsibilities of the ITC to be tested in court.A judicial review in the High Court seems to be the only way to decide if the ITC has the power to control the… Continue reading News At Ten Latest
Virgin 1215 has announced its first RAJAR figures this afternoon – a weekly reach of 7.2% (3,281,000 listeners). Virgin had predicted 8% reach.Average hours matches predictions at six, and the profile is 57% male, 43% female, 64% in the 25-44 age group.The data for Virgin only covers seven of the thirteen weeks surveyed in the… Continue reading Virgin Announces 7% Reach.
The launch of the satellite channel aimed at women, UK Living, to take place on September 1, is to be handled by Generator Partnership. The advertising campaign will consist of television advertising on both satellite and terrestrial television, a press campaign, as well as a trade campaign. The total spend is approx. £2m. The Media… Continue reading Generator To Launch UK Living
The launch of the satellite channel aimed at women, UK Living, to take place on September 1, is to be handled by Generator Partnership. The advertising campaign will consist of television advertising on both satellite and terrestrial television, a press campaign, as well as a trade campaign. The total spend is approx. £2m. The Media… Continue reading Generator To Launch UK Living
Associated Newspapers is to launch a supplement for the Evening Standard in October, at the same time as their launch of the Daily Mail and Mail on Sunday supplements. (Newsline 26/7)The Evening Standard’s supplement will be published on Friday and will include the week’s television listings.The three new supplements will cost about £20m in the… Continue reading Evening Standard Supplement
