The 1993 Bus Audience Data System is now available. It is a database of travel patterns and bus routes in London; it calculates audience coverage and frequency for ad campaigns on London buses. It was launched in 1991 but has been updated.Three databases were assembled to provide the audience model: Bus Network Database This contains… Continue reading BUSADS 1993 Research Released
Sports Digest Ltd are to launch a monthly magazine, Sports Digest, on September 16th. It will have a cover price of £1.95 and an initial print run of 82,000.The editorial is not intended to be a news publication, but a digest, with controversial articles and opinions. These articles will be written every month by top… Continue reading New Sports Monthly
Scotland on Sunday is to launch a new business section in September as part of a redesign.The business section will be available on 12 September. Besides business news it will also carry a detailed media and marketing section. Scotland on Sunday told MediaTel that the new section is to satisfy demand from both readers and… Continue reading Scotland On Sunday Business Section
A new remote-control unit was unveiled yesterday at an electronics fair in Berlin that takes voice commands and converts them into infra-red signals. The Voice Commander will be able to record any programme just by being told the day and the time. One additional feature is the command “zap it”, which makes the video fast-… Continue reading Voice Controlled Video
The 1993 Bus Audience Data System is now available. It is a database of travel patterns and bus routes in London; it calculates audience coverage and frequency for ad campaigns on London buses. It was launched in 1991 but has been updated.Three databases were assembled to provide the audience model: Bus Network Database This contains… Continue reading BUSADS 1993 Research Released
Westminster Press is to centralise its media sales representation. Titles within the group are currently represented by AMRA (principally), A-Plus and Mediaforce.All three are pitching for the full account, with a decision likely in the next two weeks.
Westminster Press is to centralise its media sales representation. Titles within the group are currently represented by AMRA (principally), A-Plus and Mediaforce.All three are pitching for the full account, with a decision likely in the next two weeks.
The Aegis group, the holding company of Europe’s largest media buying and planning group yesterday announced profits for the first six months of 1993.The figure for pre-tax profits was £13.2m, compared to break even in the first half of last year, and a loss of £1.9m for the year to end of December 1992. Turnover… Continue reading Aegis Profits Announced
News Corporation yesterday announced an increase in profits in the year ending June 1993. Pre-tax profits for the group were A$1.16 billion, compared with A$622.4m in 1992. Group turnover has increased 4.9% to A$10.7 billion.News International, a subsidiary of News Corporation, and owner of newspapers the Sun and the Sunday Times reported pre-tax profits of… Continue reading News Corporation Profits
