The Institute of Practitioners in Advertising is hoping to appoint a new director to promote the value of advertising to the business community, business schools and universities. He will also need to generate the sufficient resources needed to follow through initiatives, as well as giving effect to the plans of the committee.Nick Phillips, Director General,… Continue reading IPA Seeks New Executive
LWT has announced profits of £16.5m for the six months to June 30 – up 20.5% on the same period last year. The company claimed that with profit margins up 7% to 26.6% LWT has one of the highest margins in the industry – operating profits rose by 39% to £32.3m.Due largely to the loss… Continue reading LWT Profits Announced
United Artists Programming has attributed the rise in Astra channel’s overall share in adult television viewing from 5% to 5.6% last week to the launch of its Discovery and Bravo channels.UAP claims that official overnight figures from BARB show Discovery achieving an average adult peak time TVR of 1.5 by its fourth day on air,… Continue reading Success For Discovery And Bravo
The Guardian is to launch a new listings and entertainment guide in the autumn. It will be a full A5 colour version of its current Saturday insert.It will continue to be free with the newspaper, and will incorporate 7 day TV listings as well as more detailed information about arts and entertainment, with glossy, pre-print… Continue reading Guardian To Launch New Guide
United Artists Programming has attributed the rise in Astra channel’s overall share in adult television viewing from 5% to 5.6% last week to the launch of its Discovery and Bravo channels.UAP claims that official overnight figures from BARB show Discovery achieving an average adult peak time TVR of 1.5 by its fourth day on air,… Continue reading Success For Discovery And Bravo
The Daily Express announced today that it is increasing its cover price by 2p to 32p from Monday 2 August.The Daily Express stated today that as it is a mid-market tabloid it is not as price sensitive as the popular tabloids, and that the soon to be introduced improvements will far outweigh this price increase.The… Continue reading Daily Express Price Increase
In a survey carried out by the Billett Consultancy with Channel 4, it was found that the most direct influence on ad recall comes from the composition order, length and action of the break itself rather than from the programme surrounding the break.The fewer commercials in a break, the better they are recalled; those in… Continue reading New Survey On Ad Recall
Andreas Whittam-Smith, founder of the Independent, will offer his resignation as chief executive of Newspaper Publishing, which publishes both the Independent and the Independent on Sunday, at a board meeting today.He will continue in his role as editor of the Independent, and will concentrate on promoting the papers.There is also likely to be a debate… Continue reading Whittam-Smith To Resign As Chief Exec
It has now been confirmed that Andreas Whittam-Smith has indeed resigned as Chief Executive of Newspaper Publishing PLC. The Board has appointed him Deputy Chairman and Editor-in-Chief.Mr Whittam-Smith will concentrate on developing the papers; he presented extensive plans for development to the Board, but as Mediatel was told this afternoon by Alan Huw Smith, no… Continue reading INDEPENDENT BOARD MEETING – UPDATE
It has now been confirmed that Andreas Whittam-Smith has indeed resigned as Chief Executive of Newspaper Publishing PLC. The Board has appointed him Deputy Chairman and Editor-in-Chief.Mr Whittam-Smith will concentrate on developing the papers; he presented extensive plans for development to the Board, but as Mediatel was told this afternoon by Alan Huw Smith, no… Continue reading INDEPENDENT BOARD MEETING – UPDATE
