Willott Kingston Smith has published a survey on the make-up of the gross income of ad agencies, with particular reference to performance related revenue.The survey found that despite recent debate on the merits of agencies being remunerated on a performance-related basis, less than 0.7% of agencies’ gross income is currently calculated by this method.In a… Continue reading Agency Income Survey
The Radio Authority has received 4 applications for the re-advertisedExeter/Torbay AM and FM licences;Bay City Radio 0647 722208Gemini Radio 0803 862271Wild West consortium 0237 472464Devonair (incumbent) 0392 430703All the applicants have applied for both the AM & FM licences.The Authority has re-advertised the following ILR licences;Belfast FM (96.7BCR)Bradford FM (Sunrise FM)Kettering (KCBC)
The Newspaper Society’s annual free newspaper conference will be held at the Swallow Gosforth Park Hotel, Newcastle, 2-3 September 1993. There will be speakers from the Advertising Association, Leo Burnett, Zenith Media and Lowe Howard-Spink. Contact Lynne Gardiner at the Newspaper Society 071 636 7014 Harpers & Queen has been redesigned for its September issue… Continue reading Press Snippets
The Newspaper Society’s annual free newspaper conference will be held at the Swallow Gosforth Park Hotel, Newcastle, 2-3 September 1993. There will be speakers from the Advertising Association, Leo Burnett, Zenith Media and Lowe Howard-Spink. Contact Lynne Gardiner at the Newspaper Society 071 636 7014 Harpers & Queen has been redesigned for its September issue… Continue reading Press Snippets
Tyne Tees Television has renewed its football sponsorship deal with North East Ford Dealers to cover the 1993-94 season. Midland brewers Everards are to sponsor Central Television’s live Sunday football coverage. South Wales Electricity are to be the first to sponsor educational programmes; they will sponsor the Welsh Learner of the Year, on Welsh channel… Continue reading Sponsorship Snippets
Business Unlimited are to publish a new title, Form, specifically for small businesses.The bi-monthly magazine will launch on 28th October. It will be a free publication, distributed through small business centres, entertainment centres and the Training Enterprise Council. The editorial content will be a mix of news and features on any subject relevant to small… Continue reading NEW SMALL BUSINESS TITLE
The latest release of Jan-Jun’93 ABCs are for EMAP Metro: Total %Ch on ’92 UK&Eire O/Seas Smash Hits 350173 4.9 330499 19674 Kerrang 45692 0.4 43285 2407 Q 172485 7.1 152667 19818 Big! 302358 15.8 299993 2365 Raw 27570 14.7 26363 1207 Select 83671 10.7 76924 6747 Empire 117697 19.9 108502 9195
According to a report launched today by Coopers & Lybrand, UK independent radio must increase its total advertising revenue by at least 50%, if it is to meet the demands of the projected increase in the number of stations and listeners.The report forecasts that by 1996 UK independent radio will have a 45% listening share… Continue reading Radio Must Increase Ad Revenue
You and Your Wedding, the independently owned brides’ style magazine is to increase its frequency from three times a year to quarterly in a bid to improve its market share. As a result of the move to a quarterly, You & Your Wedding will apply for its first ABC audit. The company currently claims sales… Continue reading Weddings Mag To Increase Frequency
The latest release of Jan-Jun’93 ABCs are for EMAP Metro: Total %Ch on ’92 UK&Eire O/Seas Smash Hits 350173 4.9 330499 19674 Kerrang 45692 0.4 43285 2407 Q 172485 7.1 152667 19818 Big! 302358 15.8 299993 2365 Raw 27570 14.7 26363 1207 Select 83671 10.7 76924 6747 Empire 117697 19.9 108502 9195
