The BBC held a programme strategy meeting yesterday, with suggestions that the Corporation should now concentrate on attracting audiences not currently served – particularly C and D social groups. Meanwhile, Mark Tully, India correspondent with the BBC, slated director general John Birt yesterday claiming that he has ruined everything the Corporation stood for, placing money… Continue reading BBC Reviews Strategy & Criticism
A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.
A survey conducted by Taylor Nelson Research claims that 25% of audiences watch News At Ten out of habit, 48% are regular viewers and 43% believe it commands authority.
London ITV company, Carlton Television, has set up a unique deal with the London Motor show, to run a series of advertorials in the form of news reports to appear in every ad break during the News At Ten. It has been stipulated, however, that each segment will be required to carry the word ‘advertisement’… Continue reading Carlton & Motor Show Advertorial
BARB has issued the following bulletin regarding measuring audiences for satellite channels after 1st September 1993:“From September this year substantial further encryption of satellite channels is expected and many of these channels will be available as elements of subscription packages”.The BARB panel contains currently some 650 homes with satellite reception either through dish aerial or… Continue reading BARB Bulletin: Satellite Measurement
The Retail Price Index for June 1993 has been announced at 149.0 – a fall of 0.1% on last month, but an increase of 1.2% on June 1992.The base date was 13th January 1987.
Launched yesterday ‘Identity TV’ is billed as Britain’s first black entertainment channel. Backed by US giant Black Entertainment TV, the channel will deliver a mixture of drama, soap, comedy and music to Afro-Caribbean households in London.
The tabloid price war got underway yesterday, with the Daily Mirror claiming an increase in sales of 500,000 for the day, having drastically cut its coverprice by 17p to 10p for the day.The Sun confirmed to MediaTel this morning that its sales went up by only 280,000 on the first day of its price cut… Continue reading Mirror Sales Outdo Sun In Battle
ITV has just announced details of its new £173m programme schedule for the autumn – a line up which aims to increase ITV’s audience by targeting more younger, upmarket viewers.Speaking at a press conference this morning, network director, Marcus Plantin stressed the need for ITV to stay on its toes and not become complacent because… Continue reading ITV £173m Autumn Schedule
Border Television has announced pre-tax profits of £1.25m for the year to April 30, increased from last year’s £1.21m. Earnings per share increased by 9% to 8.3p with the dividend rising by 22% to 3.3p. Trading profit rose to £1.7m (+44%), with turnover falling from £11.8m to £11m.Border chairman, Melvyn Bragg, is stressing that the… Continue reading Border TV Profits
