Diet Coke is to sponsor film and TV pages in the Radio Times as a way of underlining its on-screen sponsorship of ITV’s movie premieres.The deal will last for a year, and will mean that the logo will appear beside the Diet Coke film premieres on film pages and a TV listings spread in each… Continue reading Diet Coke To Sponsor Radio Times
Yesterday Saatchi & Saatchi announced an increase of £7.4m to £9.1m in the pre-tax profits for the 6 months to the end of June.Revenue was up 11.5% to £404m although favourable currency movements had been responsible for virtually all of the 13.4% improvement in continuing operations.Revenue for the whole of 1993 was expected to be… Continue reading Saatchis And CIA Announce Profits
ITV has announced its schedule for children’s programmes. It will be the first schedule of the new Network Controller of Children’s and Daytime Programmes, Dawn Airey.The new schedule begins on Saturday 4 September and will include pre-school programmes moved from lunchtime to 3.30pm; this is to attract a larger audience of women with young children.There… Continue reading Children’s ITV Autumn Schedule
The January to June ABC figures just released for the Emap Women’s Group show More recording the largest growth year on year.TOTAL ABCS Jan-Jun’92 Jan-Jun’93 %Ch Just 17 209,019 224,392 7.4 Looks 231,822 227,327 -1.9 More 281,195 335,519 19.3 New Woman 253,974 269,371 6.1 Elle 197,007 202,032 2.6
Overall the audience profiles for all ILR has not changed significantly between the latest quarter and the 1st quarter of 1993. There has been a slight increase in the 45-54 age range, and a shift to more C2DE listeners.Virgin and Atlantic 252 are attracting listeners predominantly from the 25-34 age group, and mainly C2DE. Classic… Continue reading RADIO LISTENING PROFILES
More O’Ferrall Supersites is to spend £500,000 on improving illumination for 500 supersite panels.The investment will introduce new illumination or improve existing illumination on nearly half of More O’Ferrall Supersites’ 64-sheets and 96-sheets. This means that from October 65% of all their campaigns will be illuminated.They will be using a new pure white light which… Continue reading Illumination For More O’Ferrall
The January to June ABC figures just released for the Emap Women’s Group show More recording the largest growth year on year.TOTAL ABCS Jan-Jun’92 Jan-Jun’93 %Ch Just 17 209,019 224,392 7.4 Looks 231,822 227,327 -1.9 More 281,195 335,519 19.3 New Woman 253,974 269,371 6.1 Elle 197,007 202,032 2.6
ITV has announced its schedule for children’s programmes. It will be the first schedule of the new Network Controller of Children’s and Daytime Programmes, Dawn Airey.The new schedule begins on Saturday 4 September and will include pre-school programmes moved from lunchtime to 3.30pm; this is to attract a larger audience of women with young children.There… Continue reading Children’s ITV Autumn Schedule
Both BARB and Gfk have issued their monthly dish ownership figures – both of which show a slowdown in dish as well as cable connections.BARB data for the month to the first of August estimated that 2.501m homes now have satellite dishes – up 24,000 on last month and 204,000 on January 1993. BARB cable… Continue reading GfK/BARB DISH OWNERSHIP FIGURES
Overall the audience profiles for all ILR has not changed significantly between the latest quarter and the 1st quarter of 1993. There has been a slight increase in the 45-54 age range, and a shift to more C2DE listeners.Virgin and Atlantic 252 are attracting listeners predominantly from the 25-34 age group, and mainly C2DE. Classic… Continue reading RADIO LISTENING PROFILES
