The outdoor advertising medium is recovering strongly from the recession, according to the latest Concord Outdoor Rates Forecast.Outdoor panel prices for July to September this year are expected to rise by 7.9% year on year, with overall growth for the year predicted at 6.4%.Concord partly attributes growth to increased investment from car manufacturers in the… Continue reading Concord – Third Quarter Rates Forecast
Last night’s Media Research Group meeting discussed the vexed question of whether a TV audience’s appreciation of the programme they are watching effects their appreciation of the ads shown in the breaks.Andy Tilley presented some of Zenith Media’s research into AIs (Appreciation Indices), previously shown at the Monte Carlo conference earlier this year. The “Saturday… Continue reading MRG Meeting Report: TV Appreciation
Last night’s Media Research Group meeting discussed the vexed question of whether a TV audience’s appreciation of the programme they are watching effects their appreciation of the ads shown in the breaks.Andy Tilley presented some of Zenith Media’s research into AIs (Appreciation Indices), previously shown at the Monte Carlo conference earlier this year. The “Saturday… Continue reading MRG Meeting Report: TV Appreciation
Branson-owned adult rock station, Virgin 1215, has plans to start broad- casting in stereo from August 1, using the Astra satellite- a move that will enable 9 million BSkyB viewers to receive the station on an audio channel.Virgin also plans to change the name of its hourly news service to Sky News, a continuation of… Continue reading Virgin Stereo Link-Up With BSkyB
According to statistics released by Rank Screen Advertising, Steven Spielberg’s Jurassic Park will have to earn over £2.64m in its first weekend (opens July 16) to achieve the biggest grossing opening weekend so far this year. To become the all time top box office hit the movie will have to beat;1. Ghost2. ET3. Robin Hood… Continue reading Spielberg Movie Has To Beat Ghost
Future Publishing confirmed to MediaTel today that it has purchased two computer games titles from Dennis Publishing – Sega Zone and Game Zone. Future currently publishes 17 computer and leisure titles including Sega Power (circ.102,033), SuperPlay (90,000), Mega (90,000) and Games- Master (370,000) which launched in October of last year. Dennis Publishing sold the magazines… Continue reading Future Buys Titles From Dennis
Publisher of Perfect Home magazine, Michael Franks, believes that the magazine’s low cover price (99p) does not mean it cannot display a more upmarket image, hence the imminent revamp due to take place over the next few months. DMG Home Interest Magazines bought Perfect Home from Brackland last November and now plans to increase its… Continue reading DMG Home Mags Seek New Image
After 21 years on the air, Esther Rantzen’s consumer programme, That’s Life, is to be scrapped because of a fall in ratings from 15 million to 8.4 million.
ITV chief executives meet today to make final decisions about the future of News At Ten, with sources predicting that the slot will not be changed. Plans to move the news to an earlier time met with much opposition from the public and politicians, including the prime minister. National heritage secretary, Peter Brooke, has warned… Continue reading Final News Decision To Be Made Today
Future Publishing confirmed to MediaTel today that it has purchased two computer games titles from Dennis Publishing – Sega Zone and Game Zone. Future currently publishes 17 computer and leisure titles including Sega Power (circ.102,033), SuperPlay (90,000), Mega (90,000) and Games- Master (370,000) which launched in October of last year. Dennis Publishing sold the magazines… Continue reading Future Buys Titles From Dennis
