IPC is in the process of gathering the shopping questionnaires from 18 of its top titles, in the first of four ‘waves’ of a readership survey being collated by the publishing group.Marketing controller at IPC, Mike Baker, predicted this morning that results from the shopping survey will be available to agencies towards the end of… Continue reading Shopping Research In IPC Mags
September 1st has been set for the launch of the Thames/Cox Enterprises/ TCI joint venture – UK Living.Aimed particularly at women, the channel will focus on topics and advice ‘relevant to today’s woman’ – ie. cookery, homemaking, soaps and romantic films. Head of programming will be Liz Howell (ex GMTV). The main programme contributor will… Continue reading New Satellite Channel: UK Living
September 1st has been set for the launch of the Thames/Cox Enterprises/ TCI joint venture – UK Living.Aimed particularly at women, the channel will focus on topics and advice ‘relevant to today’s woman’ – ie. cookery, homemaking, soaps and romantic films. Head of programming will be Liz Howell (ex GMTV). The main programme contributor will… Continue reading New Satellite Channel: UK Living
Paul Curtis, former sales controller of MAS, will not be moving to the LWT/YTTV sales combine to take the position of group sales manager.
Paul Curtis, former sales controller of MAS, will not be moving to the LWT/YTTV sales combine to take the position of group sales manager.
ITV is within it rights to move News at Ten, according to legal advice given to the network. The ITV council will be presenting the details of a new re-packaged news service to the ITC shortly.
According to recent research conducted by accountants, Willott Kingston Smith, profits for advertising agencies have gone into steady decline, with operating losses per head reaching their highest to date.ADVERTISING AGENCIES Operating (loss)/pft per hd Jan ’92 150.2m Apr ’92 123.5m Jul ’92 98.1m Oct ’92 17.0m Jan ’93 -31.2m May ’93 -39.4m Reported in their… Continue reading Ad Agencies See Fall In Profits
Crafts magazines are springing up in abundance this summer, with the launch of Inspirations (GE Publishing) and Crafts Beautiful (Aceville) within weeks of one another.Inspirations, a monthly, full-colour A4 magazine, claims to have its eye on high profile crafts features, creative ideas around the home, flower craft and craft tips and ideas. John Lumb of… Continue reading Crafts In Abundance This Summer
C4 has appointed Independent TV Sales International to generate additional income for the channel by looking at ‘virgin’ advertisers. ITSI will be attempting to increase the number of brands advertising on TV in the UK.
IPC is in the process of gathering the shopping questionnaires from 18 of its top titles, in the first of four ‘waves’ of a readership survey being collated by the publishing group.Marketing controller at IPC, Mike Baker, predicted this morning that results from the shopping survey will be available to agencies towards the end of… Continue reading Shopping Research In IPC Mags
