You & Your Wedding Magazine has linked up with Carlton Television to offer an advertising package that involves airtime, space in the magazine and regional poster sites.The cost of the package is around £26,000 which includes the following; 2 week TV campaign targeted at ABC1 women under 44 Advertising/advertorial space in You & Your Wedding… Continue reading You & Your Wedding/Carlton Tie Up
Publisher of the Daily Express and the Daily Star, United Newspapers, is attempting to raise £190m through its shareholders by requesting that they buy one new share for every five they already own at a price of 480p per share.The group is hoping to spend at least £100m over the next year on acquistions and… Continue reading United Newspapers £190m Issue
Following last month’s unexpected news that LWT was to take a 14% stake in Yorkshire Tyne Tees Television, it was announced yesterday that north-west contractor Granada has bought 15% of London Weekend TV, valued at £68m.Granada is clearly paving the way for future acquisitions should heritage secretary, Peter Brooke, agree to relax the broadcasting laws… Continue reading Granada Takes Stake In LWT
Both Paul Longhurst and Alison Bray, joint media directors at Bartle Bogle Hegarty, have been ousted from the agency unexpectedly, leaving head of media planning, Kevin Brown as the sole successor. The shake-up happened just six months after Mark Cranmer left Collett Dickenson Pearce to take up the position of media development director at BBH… Continue reading BBH Removes Media Directors
Cadbury Schweppes has set up a two-year sponsorship deal with British tennis player, Chris Bailey, worth £30,000 a year, to fund the cost of the player’s training. The contract is in conjunction with record label and TV group, Chrysalis. Ford will back a new motoring slot on GMTV, broadcast on Sunday mornings at 7.40am. “Driving… Continue reading Sponsorship Snippets..
Capital Radio yesterday gave its assurance to the Office of Fair Trading that it will stop giving discounts to advertisers who promise exclusively to use either Capital FM or Capital Gold.The OFT began an investigation into Capital’s discounting practice a year ago, following a review of the radio advertising market in London. The 2 London… Continue reading Capital Radio Discount Assurance
Both Paul Longhurst and Alison Bray, joint media directors at Bartle Bogle Hegarty, have been ousted from the agency unexpectedly, leaving head of media planning, Kevin Brown as the sole successor. The shake-up happened just six months after Mark Cranmer left Collett Dickenson Pearce to take up the position of media development director at BBH… Continue reading BBH Removes Media Directors
The Radio Authority announced yesterday that it is to award the regional Independent Local Radio licence for the North East of England to Radio North East, based in Newcastle-upon-Tyne, with a consortium including Border Television. The station, which plans speech programming combined with easy listening and country music fought off four rivals; Easy FM (Allied… Continue reading North East Licence Awarded
Capital Radio yesterday gave its assurance to the Office of Fair Trading that it will stop giving discounts to advertisers who promise exclusively to use either Capital FM or Capital Gold.The OFT began an investigation into Capital’s discounting practice a year ago, following a review of the radio advertising market in London. The 2 London… Continue reading Capital Radio Discount Assurance
Publisher of the Daily Express and the Daily Star, United Newspapers, is attempting to raise £190m through its shareholders by requesting that they buy one new share for every five they already own at a price of 480p per share.The group is hoping to spend at least £100m over the next year on acquistions and… Continue reading United Newspapers £190m Issue
