C4’s top ten programmes ( one showing only) for week-ending 13th June include the last three episodes of Cheers.After heavy promotion of their “Cheers Weekend” Friday’s episode had 4.12m viewers, Saturday’s 3.54m and the final programme 4.87m. Not wanting to lose such an audience winner C4 continues to fill the regular Friday night slot with… Continue reading C4’s Final Toast To Cheers
Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out… Continue reading Prime Suspect Deal Renewed
According to a report in Marketing Week this week the predicted takeover of Outdoor Focus by Concord Poster Group has been agreed. The declining poster specialist was launched in 1992 but started to go under towards the end of last year when it failed to accumulate business from shareholder agencies including CIA Media and Omnicom.… Continue reading Concord Stake In Focus Goes Ahead
In answer to the question, ‘Which are the most important factors which make you buy a brand or product that you haven’t bought before?’, 63% of Europeans cited endorsements,45% above the line advertising and 62% below the line, according to research carried out by Mintel amongst 7,356 adults in 7 European countries. They do point… Continue reading Mintel Advertising Consumption Report
Annie Rickard has taken over as chief executive at outdoor specialists, Harrison Salinson, succeeding David Harrison who will now take on the role of chairman.
In answer to the question, ‘Which are the most important factors which make you buy a brand or product that you haven’t bought before?’, 63% of Europeans cited endorsements,45% above the line advertising and 62% below the line, according to research carried out by Mintel amongst 7,356 adults in 7 European countries. They do point… Continue reading Mintel Advertising Consumption Report
Following the success of the first screening of Prime Suspect II in December, Peugeot has renewed its £250,000 sponsorship of the drama, due to be repeated over the next two weeks.The first showing attracted audiences of over 13 million on December 15, with the second night hooking 14 million viewers. Sponsorship effectiveness research carried out… Continue reading Prime Suspect Deal Renewed
The BBC has announced it is to suspend its monthly health and fitness magazine BBC Good Health with the final issue appearing in July. Redwood, who publish the title, are refusing to comment on the decision other than to say it is a suspension rather than a closure.BBC Good Health launched into a relatively crowded… Continue reading BBC Good Health Suspended
C4’s top ten programmes ( one showing only) for week-ending 13th June include the last three episodes of Cheers.After heavy promotion of their “Cheers Weekend” Friday’s episode had 4.12m viewers, Saturday’s 3.54m and the final programme 4.87m. Not wanting to lose such an audience winner C4 continues to fill the regular Friday night slot with… Continue reading C4’s Final Toast To Cheers
Annie Rickard has taken over as chief executive at outdoor specialists, Harrison Salinson, succeeding David Harrison who will now take on the role of chairman.
