Following recent speculation that ITV was planning to scrap plans to transmit The World Cup if England failed to get through, the network is attempting to show its commitment to the sport by signing up for a further 30 hours of live European and International football this Autumn.According to network figures, last season’s coverage of… Continue reading ITV Football Finalised
BT were unwilling to comment this morning on recent research by Marketing magazine into its BT3 privatisation campaign, which has placed the Inspector Morose ads at the top of the “most disliked advertisements on television” list. BT has defended the campaign, claiming that the public offer was 1.7 times oversubscribed, proving that it must have… Continue reading BT3 Campaign Goes Down Badly
In a survey published today by the Henley Centre into the future of the media, it was shown that watching television is becoming less popular as a leisure activity.The report came to the conclusion that there is a “cultural underclass”; the poorest members of society, those with the least disposable income, spend 11 hours a… Continue reading Television Losing Popularity?
According to reports today, The Sun has not succeeded in stealing sales from the Daily Mirror, with Monday’s figure for the latter staying stable at 3,670,000. The Mirror has managed to maintain a secure hold on its readers with Monday’s sales topping 2.56 million. Today has dropped again this week falling from an average of… Continue reading Mirror Holds Its Own In Sun War
June de Moller has been taken on as new managing director of Carlton Communications, replacing Keith Edelman. De Moller has run various divisions of Carlton since 1983 but has most recently been in charge of business development.
AMRA has been appointed to handle national advertisement sales for Mid Anglia Newspapers, who produce the Royston & Buntingford Crow, Dunmow Broadcast & Recorder and the Sawston Reporter. The company is part of Eastern Counties Newspaper Group, who have used AMRA as its sales force for a number of years.In May AMRA was appointed to… Continue reading Mid Anglia Newspapers Appoints AMRA
Figures released by Rank Screen Advertising confirm that Jurassic Park’s first weekend accumulated a record total of £4.87m – over £2m more than the box office success Batman Returns, which hit the screens last July. RSA figures, quoted to MediaTel today, estimate admissions for the weekend at 1.7m-1.8m people, but the final figure has yet… Continue reading Jurassic Park Has Record Weekend
The ITC yesterday published a consultation document on the future of Channel 5, seven months after rejecting the single application from Channel Five Holdings Limited.The document sets out three options including a summary of a technical study. The three options were:1. READVERTISEMENTReadvertisement of a single licence on similar terms to those advertised in the original… Continue reading ITC Publishes C5 Consultation Document
AMRA has been appointed to handle national advertisement sales for Mid Anglia Newspapers, who produce the Royston & Buntingford Crow, Dunmow Broadcast & Recorder and the Sawston Reporter. The company is part of Eastern Counties Newspaper Group, who have used AMRA as its sales force for a number of years.In May AMRA was appointed to… Continue reading Mid Anglia Newspapers Appoints AMRA
MediaTel will be running some further training sessions in July/August at our offices. The sessions will concentrate on different aspects of the database; the general introduction to the service will cover the basics and is ideal for new users. The other sessions offer more in-depth training in specific areas.Training is very important to ensure you… Continue reading Mediatel Training Sessions
