In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
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Amidst reports of in-fighting, Joanna Coles, Hearst Magazines’ chief content officer, is to leave the publisher’s New York offices after 13 years.
As part of a company restructure initiated by chief commercial officer Jonathan Allan, Damon Lafford will be leaving Channel 4 at the end of August.
Creative agency Wieden+Kennedy London has appointed Ben Armistead as its new chief strategy officer.
Followers are increasingly viewing Love Island as a scripted, soap-like drama, which may make it a safer environment for brands.
Full report available at: Mediatel Connected > AV > Radio
Rajar’s Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve – here are the key take-outs, with views from industry experts.
Full report available at: Mediatel Connected > AV > Radio
Data released: 02 August 2018
The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.