Following last year’s sexist debacle, Newsline caught up with Dmexco’s founder, Christian Muche, to find out what one of digital marketing’s biggest annual conferences is doing to promote gender equality.
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Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years’ experience in advertising, media and technology.
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.
Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year’s Dmexco to find out what they think will be the biggest trends to look out for over the next year.
Full report available at: Mediatel Connected > Online > Traffic Trends
The IPA has released its TouchPoints 2017 data today, highlighting how the GB population spends their daily lives and how their use of communications channels and device fits into this.
August 2017 latest ABC data shows mixed fortunes for the newspaper market.
Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month’s good increase.
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways – and on a scale that has been impossible until now.