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The attrition rate of agency bosses is on par with the Premier League, writes Dominic Mills – and the parallels don’t stop there.
Our connectivity has moved from desktop, to mobile, to wearables and now potentially into our bodies. Jeremy Pounder explores what this might mean for brands and marketers.
The US publisher is also reducing the publication frequency of a number of other titles.
Pattison will oversee WPP’s 50 global client teams and help to deliver on the group’s core strategic priority of ‘horizontality’.
Advertising revenue also grew by 49% to $10.3 billion.
The AOP is encouraging the entire media industry to adopt new guidelines covering issues such as viewability, brand safety and ad fraud.
The Daily Mail’s ludicrous headlines are the product of a commercial strategy to entice elderly readers – but the demographics are changing, and at some point the newspaper will have to modernise its editorial stance.
The final episode of the baking contest pulled in its biggest audience of the series last night (31 October) with 7.7 million viewers and a 34.6% audience share.
If marketers want to deliver on transparency and unlock the transformative benefits of AI and blockchain, then it is imperative that they get their timing absolutely right, explains Simon Kenny.