De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.
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The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering.
ForwardPMX combines the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
Irwin joined Essence at the beginning of 2018 as chief operating officer for EMEA, prior to which he was COO at former Group M agency Maxus.
In her new role, Navarro will be responsible for implementing and overseeing transformation strategies, growth strategies, management structures and operational duties.
Spencer Berwin and Philip Thomas will leave their roles at the end of March and will remain with the business, while Chris Collins and Dallas Wiles step up.