Big news from ITV this week: the UK’s largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
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WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA’s members – who make up 91% of the world’s advertising spend.
The latest quarterly update of the Ipsos MORI Tech Tracker shows that almost four fifths of the population own a smartphone.
“At-a-glance” report from Videology on the US video market for Q3 2017
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
Following talks to sell parts of his empire, Raymond Snoddy wonders if the media mogul has launched a complex, three-dimensional chess game, or is simply succumbing to old age.
The offending ad, which appeared in Glamour magazine earlier this year, was meant to “entice readers to go online and interact with beautiful travel photography, interesting places to visit and new places to stay.”
It was 140. Now it’s 280. That is all.
Data from the Advertising Association shows that investment in the run-up to the festive period has been on a steady upward trajectory for the last seven years.
There is now industry standard proof that television’s reach hasn’t changed in the last 10 years – but, to make the most of it, marketers need to plan across both TV and broadcaster VOD, writes Thinkbox’s Matt Hill.