A study of research from AC Nielsen and the Condé Nast Reader Survey suggests that magazines are undervalued in the media mix, as the medium’s share of influence is not reflected in its share of adspend, despite the 1.2% year on year increase seen in the 12 months to September 2001.The research from Condé Nast… Continue reading Mags May Be Undervalued In Media Mix
IPC’s teen title Mizz has relaunched this week with a new look, including added features and design elements including a bold colour palette and modern typefaces, clearer signposting and covers reflecting the magazine’s emphasis on teen lifestyle.New editor Sharon Cristal commented: “We’ve increased the level of reader interaction, making our reader the star from cover… Continue reading Mizz Revamped As Market Gets Crowded
GWR ended 2001 in positive fashion, seeing a rise of 17½p or just under 7.5% during the last day’s trading of the year. Pearson was also on the up, ending at £7.91, up 13p on Friday’s closing price.Emap closed the year on a less positive note, closing at £7.30, 18½p down on the previous day.The… Continue reading Sharewatch
Recruitment advertising revenue represented 26.1% of the £1.8bn spent on classified ads in the regional press during 2000 (Advertising Association Yearbook). With over 50% of UK residents now in the online habit (Office of National Statistics), increasing numbers of online recruitment sites are poised to claim a cut of this revenue.Several of the UK’s web… Continue reading Feature: Recruitment Websites
For the first time in over 40 years the BBC is claiming victory over ITV in the annual ratings war with figures for 2001 showing that across all hours more people watched BBC1 than ITV1.Early figures from BARB show that during 2001 BBC1 had an overall audience share of 26.8% compared with 26.7% for ITV1.… Continue reading BBC Claims Ratings Victory Over ITV
Terry Mansfield, managing director of the National Magazine Company (Natmags) has been included in the New Years’ Honours list. He will receive a CBE for services to the publishing industry.Mansfield has been MD at Natmags since 1982, having begun his career in advertising management in 1961 at Condé Nast. He joined Natmags in 1969 and… Continue reading Natmags MD In Line For CBE
The year began with good news for the cinema industry. Research from CIA showed that, while the medium remains one of the smallest in terms of share of UK advertising revenue, the amount of money spent by advertisers on the silver screen had continued to rise steadily over the decade. The biggest revenue source was… Continue reading End Of Year News Round-Up: Cinema
” ‘How did you go bankrupt?’ Bill asked. ‘Two ways,’ Mike said. ‘Gradually and then suddenly.’ “ Ernest Hemingway, The Sun Also Rises, 1926.And so it was in 2001 that we inched towards recession month by month until the events of 11th September. Media giants who had previously boasted that their size and diversity of… Continue reading The Media Financial Year In Review
BSkyB saw shares fall 0.82% in week on week analysis to close at £7.29, a loss of 6p on the week before. The satellite operator, which was awarded the contract to produce the successor to Channel 4’s Big Breakfast on Thursday (see BSkyB To Serve Up Next Big Breakfast), could face the prospect of being… Continue reading Sharewatch
The NewsLine team and all of us at MediaTel Group would like to wish our readers a very happy Christmas and peace and prosperity in 2002.NewsLine will be taking a break over the holiday period, but will return on 2 January with the latest media news and comment. Early in the New Year we will… Continue reading Merry Christmas From All At NewsLine
