The Chrysalis Group has unveiled a new corporate logo designed to reflect its core values and unify its portfolio of brands.The group’s marketing director, Steve Parkinson, said: “We needed to find a consistent approach to our identity. The group now has four divisions and we have come a long way since the last logo was… Continue reading Chrysalis Unveils New Corporate Logo
The first data from the new BARB audience measurement system will become available today, having been delayed by technical issues for over a week (see BARB Data Suspended Until 15 January). Today overnight figures for the period 1-7 January will be released, while the remaining data produced during the delay will appear between now and… Continue reading BARB Releases First New System Overnights
Carlton Communications has confirmed that Catherine Blizzard, head of sales research, has left the company. Blizzard, who had been with Carlton for about 10 years, will be replaced by Hash Emadi. She has left to take on the role of director of research at the Central Office of Information (COI).Carlton: 020 7663 6363 www.carlton.comSubscribers can… Continue reading Carlton Research Head Leaves For COI
Troubled advertising agency network, Cordiant Communications, is understood to be seeking a refinancing of its £276.4 million overdraft facility after tough trading conditions and negative newsflow have hit the company hard.Cordiant is reported to be in talks with its bankers about its extending its overdraft, following a period of weak advertising sales and acquisitions which… Continue reading Cordiant Looks To Refinance Overdraft After Tough Year
Relaunched financial paper The Business, which reappeared as a Sunday/Monday title after its previous incarnation, the Sunday Business had to sign a refinancing agreement and close over Christmas (see Sunday Business Set For Relaunch), is reporting a successful first week of sales.Estimates by the paper, which now costs 50p, are that street sales for last… Continue reading The Business Reports 50% Sales Increase
The Government has admitted that the deadline for the digital switchover could be delayed until at least 2010 due to the lack of consumer interest in digital TV.A spokeswomen for the DCMS today conceded that the current 2006-2010 deadline was a “challenging target” and said: “Unless the uptake of digital TV improves by 2006/2007 we… Continue reading Delay For The Digital Deadline
Internet shopping services were used by almost 33 million Europeans during the month leading up to Christmas, according to new research from Jupiter MMXI. With 9 million at home users, the UK was behind only Germany’s 10 million in terms of online retail site usage, representing an increase of over 40% year on year.Patricia Lueer,… Continue reading Internet Shopping Enjoys Christmas Boom
The ITC has upheld complaints against ITV1’s The Frank Skinner Show for containing “graphic sexual language” but has defended the show’s “edgy and provocative nature.”The ITC received a total of 40 complaints from viewers offended by an episode of the Frank Skinner Show that was shown last November. 27 viewers objected to an interview with… Continue reading ITC Condemns Graphic Sexual Language
The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) have merged in an attempt to provide a unified body for the mobile marketing industry.The new body, which will be known as the Mobile Marketing Association (MMA), will focus on promoting the growth of the industry and on establishing universal standards to govern privacy… Continue reading Wireless Marketing Bodies Merge
Digital media agency i-level has created a new division, i-level digital partnerships, which will concentrate on long-term digital partnerships for clients who require retail, content or funtionality distribution, outside the traditional advertising role.The agency says it has half a dozen clients on board already, but has only revealed the names of two: BT Communications Products… Continue reading i-level Creates Retail Division
