Viacom Outdoor has confirmed the names of the first five brands to use its London Underground cross-track projection system, XTP, which will trial at Euston from March. The “pioneer partners” will be: Becks, DHL, Transport for London, Total Media and Tropicana.Andy Neal, brands director at Scottish Courage, which owns Becks, described it as an “exciting… Continue reading First Brands On XTP Revealed
Pace Technology has unveiled a new low-cost digital receiver that will allow viewers to receive free-to-air channels without subscribing to digital platforms such as Sky or ITV Digital.Pace have launched the no-frills set top box, which can also be upgraded to receive pay-TV, interactive and internet services, in an attempt to increase the take-up of… Continue reading Pace To Speed Digital Take-Up
The Wireless Advertising Association (WAA) and the Wireless Marketing Association (WMA) have merged in an attempt to provide a unified body for the mobile marketing industry.The new body, which will be known as the Mobile Marketing Association (MMA), will focus on promoting the growth of the industry and on establishing universal standards to govern privacy… Continue reading Wireless Marketing Bodies Merge
Digital media agency i-level has created a new division, i-level digital partnerships, which will concentrate on long-term digital partnerships for clients who require retail, content or funtionality distribution, outside the traditional advertising role.The agency says it has half a dozen clients on board already, but has only revealed the names of two: BT Communications Products… Continue reading i-level Creates Retail Division
Cordiant was one of only five companies to see stocks improve amid the gloom of yesterday’s media market. Shares rose 3.32% to close at £1.09, an increase of 3˝p on the previous day.Telewest, which recently launched an advertising campaign to raise awareness of its range of services (see Telewest Launches Ad Campaign), was one of… Continue reading Sharewatch
Wednesday proved a reasonably quiet day for media shares, with around a third ending the day at the same price as they closed on Thursday. Among those which did move were BSkyB, WPP and Pearson, which all slipped over 2%, while falls at Taylor Nelson Sofres and SMG were closer to, or more than, 3%.Movement… Continue reading Sharewatch
Genie, the mobile internet business of BT’s mmO2, has formed a joint marketing agreement with Nightfly, the wireless media channel which is a subsidiary of drinks company Diageo. the deal will see mobile advertising and promotion-based campaigns delivered across their collective user bases, with both companies taking a share of revenue for each SMS campaign.Mark… Continue reading Genie And Nightfly Form Youth Marketing Agreement
The latest BARB data on digital viewing shows that year on year ITV1 saw its share of viewing in all homes fall in December, from just under 30% share in December 2000 to just over 25% in December 2001. BBC1, which recently claimed victory over ITV1 in the Christmas day ratings (see BBC Claims Ratings Victory… Continue reading Digital Viewing Round-Up – December 2001
Telewest’s director of customer marketing, Chris Pilling, who led the creation of the Telewest Broadband consumer brand (see Telewest Announces Rebrand), has left the company after less than two years.Pilling, who joined the cable company in March 2000 from British Airways, where he was general manager for marketing, is not thought to have another job… Continue reading Telewest Loses Customer Marketing Director
BBC.co.uk was the top online TV advertiser during November gaining exposure among 1,082,000 individual at-home internet and commanding a 7.3% reach of the total UK internet universe. ITV.com made it into second place in November gaining exposure among 680,000 unique users and achieving a 4.6% digital reach. The online presence of ITV1’s key rating winner… Continue reading New Media Round-Up
