The Radio Advertising Bureau (RAB) has launched the third wave of its campaign to promote the effectiveness of commercial radio and hopes to turn the advertising downturn to its advantage.Eight new executions are being broadcast across the commercial radio network, with the key message that radio can be four times more effective than TV as… Continue reading RAB Plugs Radio Ad Effectiveness
BSkyB saw shares improve 4.5% yesterday with help from the latest broadcasting data, which showed that multi-channel viewing has grown dramatically over the past five years (see UK Viewing Trends Show Gains For Pay TV). Stock closed at £7.89, an increase of 34p on the previous day.The Shadow Media Secretary, Tim Yeo, said yesterday that… Continue reading Sharewatch
Highbury House Communications has acquired three consumer magazines for £325,000.The consumer and contract publisher has acquired Fast Bikes magazine from Sport Report Limited as well Inspirations For Your Home and Garden and Garden Inspirations from GE Magazines.Fast Bikes, which is a monthly magazine aimed at “performance minded motorcyclists,” was launched in 1991 and generated revenues… Continue reading Highbury House Acquires Consumer Titles
Sainsbury’s and Mark & Spencer topped Propeller’s latest Ads That Make News Survey after drafting some of Britain’s best known celebrities to front their advertising campaigns.According to the survey, Sainsbury’s was the top brand in terms of press coverage of its advertising in the fourth quarter of 2001 thanks to Essex boy Jamie Oliver and… Continue reading Big Name Supermarkets Come Out Top In Ad Survey
Pearson, which announced in December that 2001 profits at the FT Group could fall by as much as 40% on 2000 (see Pearson Warns On Profits), saw shares rise 2.84% yesterday to finish at £8.13, an increase of 22˝p on Monday’s closing price.BSkyB, which was recently awarded the contract to produce the successor to Channel… Continue reading Sharewatch
The BBC’s Top Of The Pops went interactive for the first time on Christmas Day drawing an audience of 4.7 million and achieving a 46% share of viewing.The festive special, which was shown at 2pm on Christmas day, featured a series of interactive services allowing TOTP‘s digital viewers to sing along with their favourite hits,… Continue reading Interactive Top Of The Pops Is A Hit
The Conservative Party is calling on the Government to amend the existing media ownership regulations and pass emergency legislation that will enable the establishment of a single ITV.The Shadow Media Secretary, Tim Yeo, has said that he plans to publish a bill proposing urgent amendments to the 1990 broadcasting act that will liberalise the “excessively… Continue reading Tories Call For ITV Consolidation
Casino-on-net.com moved up from third place to become the most popular online advertiser during November. The site gained exposure among 5511,000 individual at-home internet users throughout the month and commanded a 37.4% digital reach. Dell.com slipped from the top spot in October to become the fourth most popular online advertiser during November. The site was… Continue reading New Media Round-Up
The Competition Commission has today raised concerns about the acquisition by Johnston Press of eight local newspaper titles published by Trinity Mirror across the East Midlands.The Commission has raised a number of issues in its letter to the two parties, including the question of whether there is sufficient competition in the publishing areas to meet… Continue reading Regulator Questions Johnston’s Latest Acquisition
Freeserve has launched the second TV ad campaign in its “Freedom Of The Internet” promotion to raise the profile of its online and offline brand.Freeserve’s managing director Keith Hawkins, said: “This is the second TV ad execution in Freeserve’s campaign, which is extremely powerful for consumers. Our last campaign was a huge success and we… Continue reading Freeserve Unveils New TV Ad Campaign
