BCMG companies the Billett Consultancy and Barsby Rowe have launched a sponsorship evaluation service, designed to help advertisers assess opportunities within the growing sponsorship market.Sponsorvue offers post-campaign analysis of the overall price and value of a promotion, but can also be used prior to a campaign when the potential value of a campaign needs to… Continue reading Billetts Launches Sponsorship Evaluation
Freshstartloans.co.uk hosted the most popular banner ad during October, gaining exposure among 2,642,000 individual at-home internet users and commanding 17.9% digital reach. MSN held on to its mid-table position with the fourth, fifth and sixth most visited banner ads throughout the month. The site’s most popular banner gained exposure among 2,452,000 users and achieved 16.6%… Continue reading New Media Round-Up
Bruce Haines, chairman of agency Leagas Delaney, has announced that he is to leave the company with immediate effect. It is thought that his decision maybe as a result of clashing with chief executive Tim Delaney over his commitments to the IPA.IPA director general Hamish Pringle said today: “While the reason that Bruce is leaving… Continue reading Haines Quits Leagas Delaney
Fiona McAnena is to be CEO of the newly merged Mediaedge:CIA, while James Whitmore will be managing director. However, the management restructure taking place will see the departure of the heads of broadcast for both companies, Tim Neligan and Edward Lloyd-Barnes.The merger of the media communications companies was announced earlier this week (see McAnenena and… Continue reading McAnena Named as Mediaedge:CIA CEO
The Digital Radio Development Bureau (DRDB) has declared a £99 digital radio promotion a success, after 5,000 people went after 300 of the cut-price sets. Terry Scicluna, chief executive of the DRDB described the response as “a wake-up call for the big brands to get mass market DAB digital radios on sale quickly.”The promotion was… Continue reading Cut Price Digital Radio Promotion Is Success
The Radio Authority has advertised the local digital multiplex licence for Norwich and the surrounding area. The potential audience of over 15 year olds for the area covered is 550,000.The current commercial licences held for the Norwich area are all for stations either owned or part-owned by GWR: Broadland 102, Classic Gold Digital Amber and… Continue reading Radio Authority Advertises Norwich Multiplex
Last week it was BT getting into trouble over its internet services (see ASA Questions BT’s “Anytime” Claims). This week more complaints were upheld by the ASA against ISPs for failing to make the small print big enough.Freeserve put up the objection to AOL’s poster campaign which was headlined “100 Hour Free Internet Trial”. Small… Continue reading ASA Rules Against ISP Advertisers
ACNielsen figures for 2000 showed that total travel adspend was just over £200m. Of this, Press took 60%, with the top destinations for travel advertisers’ money being the Daily Mail and Mail on Sunday.With the exception of the Mail titles, newspapers carrying travel supplements are broadsheets. These titles claim a readership for the paper as… Continue reading Feature: Upmarket Travel
Johnston Press, which yesterday released a pre-close trading update revealing a growth in ad revenue of 1.6% compared to to the same period 2000 (see Johnston Press Bucks Advertising Downturn), saw shares fall 2.96% in yesterday’s market to finish at £3.60, an increase of 11p on the day before.Trinity Mirror continued to see stock slide… Continue reading Sharewatch
Channel 4 is set to make an official statement later today confirming the BBC’s director of programmes, Mark Thompson, as the new chief executive of the channel.Thompson will take over from Michael Jackson, who left the channel last month to take up a job in the States (see Jackson Leaves With Brass Eye Repeat). No… Continue reading Channel 4 Chief To Be Announced
