New research by Jupiter MMXI today reveals that by 2006 European users will be spending E3.3 billion for content on their mobile phones compared to E1.7 billion spent by PC users. Currently it is only adult sites that have managed to generate income from paid content but Jupiter believes this is set to change as… Continue reading Mobile Content Will Be Worth E3.3 Billion By 2006
Despite the efforts of its celebrity endorsers, a wig supplier has had a complaint against it upheld by the ASA.The Advanced Hair Studio was accused of implying that its system replaced hair, rather than offering a hairpiece. Among the complainants’ other objections were the fact that the company’s advertising made false claims about the quality… Continue reading Hair Raising Case For The ASA
ITV partners, Carlton and Granada were among the best performers in yesterday’s media market. The former saw shares rise 3.48% to finish at £2.53, while the latter saw stock climb 2.56% to close at £1.40, an increase of 3˝p on the previous day.Shares in Smartlogik, which yesterday acquired software company Insight Technologies for £250,000, remained… Continue reading Sharewatch
Channel 4’s fledgling digital entertainment channel, E4, is claiming an early victory for its new “Big Thursday” promotion in the run up to the channel’s 1st birthday on Friday (see Ali G Launches E4).A year from launch, there has been criticism that the channel, which is only available in an average 72% of multi-channel homes,… Continue reading E4 Upbeat As 1st Birthday Approaches
With a couple of exceptions, each month of 2001 saw a year on year decrease in the total circulation of national newspapers. One such exceptional month was September, when extraordinary events in the USA prompted an overall surge in sales. However, on average the market was down 275,000 each month in a year on year… Continue reading Feature: Broads Doing Best In National News Circulation
Guardian Newspapers (GNL), publisher of the Guardian, the Observer and the Guardian Unlimited websites, is cutting 35 jobs across the group as a result of the deterioration in the advertising market.The newspaper publisher plans to cut commercial and editorial posts across the group, including five journalists from the Observer, six staff from the Guardian Unlimited… Continue reading Guardian Newspapers To Cut 35 Jobs
ISBA will take up its position on the Government’s Digital Television Stakeholder Group later this month, allowing advertisers to help influence Government decisions on the future of digital TV.The Stakeholder Group has been formed as one of the first steps of the Government’s recently launched Digital Action Plan (see Government Launches Digital TV Action Plan)… Continue reading Advertisers To Influence Digital TV
The Interactive Advertising Bureau (IAB) is launching a series of guidelines aimed at standardising the way in which internet traffic is monitored.The guidelines, which are intended to improve the measurement of traffic to websites and establish the time period within which an online ad can be measured, will be unveiled next week.The new standards represent… Continue reading IAB Continues To Push For Accountability
The ITC and the BBC are conducting a trial to determine the extent to which the power of the digital TV signal can be increased before the quality of the existing analogue signal is affected.The ITC claims that the trial, which is intended to enable broadcasters to determine the maximum power at which digital services… Continue reading ITC And BBC To Boost Digital Signal
DMGT has confirmed that Max Hastings, editor of the Evening Standard is to be replaced by the Daily Mail’s deputy editor (features), Veronica Wadley. Hastings decided to stand down from the position he has held for 6 years in order to devote himself to writing full time. Later in the year he will begin working… Continue reading Mail Deputy Editor To Succeed Hastings
