Granada is to close its Wellbeing TV channel as part of a cost cutting drive brought on by the downturn in the advertising market.The channel, which launched as part of a joint venture with Boots earlier in the year (see Granada Media And Boots Prepare For Wellbeing Network LaunchGranada Media And Boots Prepare For Wellbeing… Continue reading Granada To Close WellBeing TV Channel
Interactive TV is perceived as difficult to use by consumers, according to new research from the ITC. A survey has found that interactive television was rated fourth most difficult to use of 19 products, only beaten by flying an aeroplane, using a sewing machine and riding a motorbike. Using a computer was seen as the… Continue reading Interactive TV Seen As Hard To Use
London Taxi Promotions (LTP) has launched two regional advertising packages and plans to unveil a new “Message Taxi” format next spring.The regional “double door” packages will run in Manchester and Birmingham for the next three months and will be offered at discount prices to generate interest in the medium ahead of the launch of the… Continue reading London Taxi Promotions Launches Regional Packages
Those involved in truck advertising are among the few people to greet news of worsening motorway congestion with enthusiasm. With conventional billboards banned from motorways, until recently the only way of reaching motorway travelers with posters was at service stations. Truck advertising provides a roughly 96-sheet equivalent space that sits alongside people in traffic jams,… Continue reading Feature: Ads On The Road
Granada , which releases end of year financial results today, was the best performer in yesterday’s media market. Shares were up 2.07% to finish at £1.48, an increase of 3p on the previous day. Carlton fared less well with stock falling 3.39% to close at £2.28, in what was the worst media performance of the day.Daily… Continue reading Sharewatch
The RAB and ISBA have launched an interactive guide to help brands get the most out of their radio advertising campaigns.The “Advertiser’s Guide To Radio” will be available free on the RAB and ISBA websites from today. The guide contains advice on a number of issues including; how to identify a clear strategic role for… Continue reading RAB And ISBA Launch Interactive Ad Guide
The future of the Sunday Business has been secured after the the paper’s owners signed a three-year refinancing deal with the Press Association (PA).The deal will see the newspaper, which has failed to find either a buyer or the funds to back a management buyout, move into the PA’s offices and relaunch as a streamlined… Continue reading Sunday Business Averts Closure
The uptake of interactive TV (iTV) in the UK will be driven by innovative programming, according to Mike Bloxam, CEO of Netpoll.Speaking at the New Media Age Congress recently, Bloxam said that it could take up to ten years to educate consumers to the potential of iTV unless programme makers start producing engaging interactive programmes.With… Continue reading Programming Will Drive iTV Uptake
Granada released its preliminary end of year results this morning revealing losses of £185 million for the year and admitting that more jobs would have to go. In addition to the widespread downturn in the advertising market, Granada faces mounting losses at ITV Digital. Losses at Granada’s digital media division, which includes ITV Digital, rose… Continue reading ITV Digital Losses Weigh Heavy On Granada
