The Digital Radio Development Bureau (DRDB) is to make a limited number of digital radios available for under £100 for the first time, in order to guage customer reaction to the £99 price point regarded by many as critical to the success of the medium and also to celebrate the 100th anniversary of Marconi’s first… Continue reading £99 Digital Radios To Go On Sale
Creative agency Inside Ambient has taken ambient advertising to a new level with the launch of “slap head” advertising.The concept was created by Inside as a way of targeting the elusive 18-25 year old market and offers brands the chance to have their logo tattooed on the back of 100 bald heads for up to… Continue reading Inside Ambient Launches Slap Head Advertising
OK! magazine is to be given away free with January’s edition of Company in a promotion designed to raise the profile of both magazines.A special 88-page edition of OK! has been created for Company readers and will be packaged with the magazine, which will sell at its normal cover price of £1.50.Natmags’ new publishing director… Continue reading OK! In Company Promotion
The ASA and the CAP are taking action to prevent a US based company from sending out promotional mail for a slimming product that is causing UK consumers “fear, distress and anger.”ASA and the CAP have received over 150 complaints against a mailing sent by the Health Laboratories of North America, which contains a hand-written… Continue reading ASA And CAP Act Against Deceitful Direct Mail
Week on week analysis of the media market shows that Granada saw shares rise 5.48% to close at £1.54, an increase of 8p on the previous week. After releasing its end of year results last Wednesday (see ITV Digital Losses Weigh Heavy On Granada ) revealing losses of £185m for the year, Granada announced that… Continue reading Sharewatch
SMG has extended its outdoor interests with the acquisition of Town & District Posters Limited for a price that could reach £650,000.The acquisition was made on Friday by SMG’s wholly owned subsidiary, Primesight, for an initial consideration of £350,000 with a further £250,000 becoming payable in SMG shares depending on the future performance of the… Continue reading SMG Extends Outdoor Interests
Granada, which is closing its Wellbeing TV channel as part of a move to cut costs in the face of the advertising downturn (see Granada To Close WellBeing TV Channel), saw shares fall 2.25% yesterday to close at £1.41.Independent was the worst media performer of the day with stock dropping 6.43% to finish at E1.16˝… Continue reading Sharewatch
The IPA has commissioned a report to asses the current status and future development of digital interactive TV (DiTV) in the UK.The report, which is being compiled by e-business advisor and former head of commerce at Woolworths, Howard Unna, will be published in January next year and aims to identify how DiTV can be made… Continue reading IPA Commissions Digital iTV Report
Condé Nast has announced that it is increasing its investment in GQ as part of a move to raise the profile of the magazine and boost its circulation figures.The investment, rumoured to be around £250,000, will see GQ expand editorially and from January next year the magazine will include an 20 extra pages per issue… Continue reading Condé Nast Ups Investment In GQ
The latest figures from the NRS show that readership of national newspapers during October fell 1% overall compared with the previous year, demonstrating that any increased demand for news caused by 11 September was shortlived. The split between titles which saw a year on year increase and those that saw a year on year decrease… Continue reading National Newspaper NRS Round-Up – October 2001
