Week on week analysis of the media market shows that Granada saw shares rise 5.48% to close at £1.54, an increase of 8p on the previous week. After releasing its end of year results last Wednesday (see ITV Digital Losses Weigh Heavy On Granada ) revealing losses of £185m for the year, Granada announced that… Continue reading Sharewatch
SMG has extended its outdoor interests with the acquisition of Town & District Posters Limited for a price that could reach £650,000.The acquisition was made on Friday by SMG’s wholly owned subsidiary, Primesight, for an initial consideration of £350,000 with a further £250,000 becoming payable in SMG shares depending on the future performance of the… Continue reading SMG Extends Outdoor Interests
The ITC has refused to uphold the 228 complaints received about a Freeserve ad featuring nudists, saying that while they may not be considered in good taste, they are not unsuitable for broadcast.The advertisement in question was meant to promote the freedom provided by the company’s internet access. Nudists were featured “enjoying their freedom” by… Continue reading ITC Rejects Freeserve Nudist Complaints
Cordiant Communications has announced further job losses, which will take the total number to more than 1,100. The news comes as Cordiant issues its second profits warning in three months (see Cordiant Falls On Profits Warning), blaming a “deteriorating trading environment.”The “headcount reductions” will take place alongside other cost cutting measures, as the company continues… Continue reading More Jobs To Go At Cordiant
The Digital Radio Development Bureau (DRDB) is to make a limited number of digital radios available for under £100 for the first time, in order to guage customer reaction to the £99 price point regarded by many as critical to the success of the medium and also to celebrate the 100th anniversary of Marconi’s first… Continue reading £99 Digital Radios To Go On Sale
Creative agency Inside Ambient has taken ambient advertising to a new level with the launch of “slap head” advertising.The concept was created by Inside as a way of targeting the elusive 18-25 year old market and offers brands the chance to have their logo tattooed on the back of 100 bald heads for up to… Continue reading Inside Ambient Launches Slap Head Advertising
UK advertisers are using online marketing more than their European counterparts, according to the results of a survey carried out for online ad agency, DoubleClick.The digital marketing survey, which was conducted by Ecom Interaction and Benchmark Research, found that 73% of senior UK marketers use internet advertising as part of their marketing strategy, compared with… Continue reading UK Leads Europe In Internet Marketing
Translucis has signed drinks brand Red Square for a five week campaign on its plasma screens in bars and clubs over the Christmas season. Fran Draper, brand manager for Red Square, said the choice of media was in order to get at customers “in an environment and at a time when they are relaxed and… Continue reading Translucis Signs Red Square For 5 Week Deal
colspan=”5″>National Newspaper NRS Figures – October 2001
The first showing of ITV2’s Who Wants To Be A Millionaire Interactive (see ITV2 To Launch Interactive Millionaire) drew over 200,000 viewers and achieved a 2% share in what the channel claims is one of its largest audiences since it launched three years ago.The programme, which was shown simultaneously with the ITV1 version, saw viewing… Continue reading ITV2’s Interactive Millionaire Hits The Spot
