Condé Nast has announced that it is increasing its investment in GQ as part of a move to raise the profile of the magazine and boost its circulation figures.The investment, rumoured to be around £250,000, will see GQ expand editorially and from January next year the magazine will include an 20 extra pages per issue… Continue reading Condé Nast Ups Investment In GQ
The latest figures from the NRS show that readership of national newspapers during October fell 1% overall compared with the previous year, demonstrating that any increased demand for news caused by 11 September was shortlived. The split between titles which saw a year on year increase and those that saw a year on year decrease… Continue reading National Newspaper NRS Round-Up – October 2001
UK advertisers are using online marketing more than their European counterparts, according to the results of a survey carried out for online ad agency, DoubleClick.The digital marketing survey, which was conducted by Ecom Interaction and Benchmark Research, found that 73% of senior UK marketers use internet advertising as part of their marketing strategy, compared with… Continue reading UK Leads Europe In Internet Marketing
Translucis has signed drinks brand Red Square for a five week campaign on its plasma screens in bars and clubs over the Christmas season. Fran Draper, brand manager for Red Square, said the choice of media was in order to get at customers “in an environment and at a time when they are relaxed and… Continue reading Translucis Signs Red Square For 5 Week Deal
colspan=”5″>National Newspaper NRS Figures – October 2001
The first showing of ITV2’s Who Wants To Be A Millionaire Interactive (see ITV2 To Launch Interactive Millionaire) drew over 200,000 viewers and achieved a 2% share in what the channel claims is one of its largest audiences since it launched three years ago.The programme, which was shown simultaneously with the ITV1 version, saw viewing… Continue reading ITV2’s Interactive Millionaire Hits The Spot
During a day of losses for many media companies, Granada shares got off quite lightly, considering the gloomy contents of its annual results (see ITV Digital Losses Weigh Heavy On Granada). By the end of the day they were down 3¾p on the previous day’s closing price, at £1.44¼, down just over 2.5%.Some of the… Continue reading Sharewatch
Handbag.com, the women’s website which is a joint venture between high street chemist Boots and Hollinger Telegraph New Media, has announced a 26% increase in unique visitor numbers since May 2001, which now means it can claim a higher circulation than women’s print magazines Cosmopolitan and Glamour.The ABCE figure for October 2001 puts the number… Continue reading Handbag Sees Visitor Numbers Climb 26%
The IPA has launched the latest stage of the Continuous Professional Development scheme it began last year. The Excellence in Continuous Professional Development (CPD) award scheme will reward the best people-development initiatives among IPA agencies with CPD accreditation.IPA president, Bruce Haines, said: “Continuous professional development is an agency-wide responsibility and the awards are open to… Continue reading IPA Launches Professional Development Awards
Dell.com ousted Amazon.co.uk to become the top online advertiser for men during October. The site gained exposure among 3,690,000 male users and commanded a 43.5% digital reach. Casino-on-net.com moved up from third place to become the second most popular online advertiser for men during October. The site was visited by 3,391,000 men throughout the month… Continue reading New Media Round-Up
