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GMG Radio is to rebrand its newly acquired Saga stations as Smooth Radio in the middle of March, taking its number of Smooth stations to six.GMG acquired the three Saga stations in December 2006 (see Saga For Guardian Media Group), although the acquisition was only formally completed this week.As part of the March rebrand, the… Continue reading GMG’s Saga Stations Go Smooth

Waking The Dead once again managed to lure more than 6.5 million adult viewers to BBC One, with part two of the ‘Mask Of Sanity’ story line giving the channel a 27.4% audience share.The conclusion of the two-part drama Trial And Retribution on ITV1 put up a good fight, taking a 23.5% share. Around 5.3… Continue reading All Eyes On BBC One’s Waking The Dead

Emap is apparently in serious discussions with Channel 4 about joining the 4Radio bid for the second national digital multiplex.According to reports in the trade press, Emap is expected to announce plans to attach one of its magazine titles to the bid.In December it was rumoured that 4Radio might join with UBC Media and UTV… Continue reading Emap Could Join 4Radio Second Multiplex Bid

The editor of the Evening Standard, Veronica Wadley, has claimed that readers are coming back to the title having tried the afternoon free papers currently available in the capital.Wadley was talking to the Guardian as the Evening Standard launches a new advertising campaign using the slogan ‘There are papers. Then there are Standards’.Wadley said of… Continue reading Editor Says Readers Returning To The Standard

Inside Out, News International’s monthly home and style magazine, is to close less than a year after its launch, due to competition in the sector.The title, which has never released circulation or readership figures, was launched in March of last year by News Magazines, a division of News International.At the last ABC release, the home… Continue reading Title Closure Shrinks News International’s Magazine Portfolio

The impact of online video advertising varies widely, depending on whether the ad quickly reinforces the brand and differentiates from its competitors, according to the latest research analysis by Dynamic Logic.Based on results from 108 different video campaigns, the survey measured changes in consumer attitudes for several different brands and products, including entertainment, FMCG and… Continue reading Research Reveals Key To Effective Online Video Ads

The number of mobile phone users accessing the internet on their handsets continued to grow during the last quarter of 2006, according to figures announced today by the Mobile Data Association (MDA).An overall total of 45.6 million unique users were recorded as having used their phones for downloads and browsing the mobile internet in the… Continue reading Mobile Internet User Numbers Grow

IPC Media has appointed Andy Cowles, currently creative director, to the role of editorial development director.Cowles will take up his post on February 12 and will work closely with the IPC Media board and publishing and editorial teams on the strategic development of new magazine and online concepts, as well as on the re-development of… Continue reading IPC Appoints New Editorial Development Director

Almost 5.2 million adults on average tuned in to witness Channel 4’s happy ending, as Bollywood beauty Shilpa Shetty was crowned the winner of Celebrity Big Brother 2007, with a total of 63% of the public vote.A peak of 6.5 million adults tuned in towards the end of the programme, whilst the on-screen return of… Continue reading Big Bro Finale Crashes Out To Top Gear

Satellite broadcaster BSkyB is predicted to announce this week that it has a total of 8.5 million subscribers in the UK, up by around 200,000 for its Q2 results.The broadcaster releases its results on Wednesday and it is expected that a new total will indicate the company is well on the way to its 2010… Continue reading BSkyB On Target To Hit 8.5 Million Subs By 2010