Last night’s MRG evening meeting discussed how the industry is moving beyond display advertising and is increasingly using sponsorship, promotion and direct marketing to reach consumers in “more subtle and creative ways.”Nicky Williams of ACNielsen MMS started the discussion by outlining the changing media environment. She explained that traditional media adspend is evolving as advertisers… Continue reading MRG Evening Meeting: Beyond Display Advertising
More Group has launched a scrolling version of its More Squares format and has signed a pre-launch deal with Vodafone who will be the first advertiser to use the new product.More Squares, which were launched as a static billboard format last April, have been fitted with the technical capability to scroll and will launch nation-wide… Continue reading More Group Launches Scrolling Squares
BBC Creative Services, the broadcaster’s branding and promotions department, has hired three staff from agencies as it moves towards the commercial sector. Victoria Zimmerman, an account director at Abbott Mead Vickers BBDO, Catherine Adams, an account manager at McCann Erickson, and Kate Jordan, an account manager at FutureBrand, join the department as account managers. Mirror… Continue reading Appointments Brief
The latest figures from the Office of National Statistics have revealed an unexpected rise in inflation, which exceded the Government’s target level of 2.5% for the first time in over two years. The underlying rate of inflation was 2.6% during August, up 4 percentage points on the previous month. Falling car and petrol prices are… Continue reading Inflation Rate In Unexpected High
The UK stock market showed signs of recovery yesterday as Wall Street reopened for the first time since Tuesday’s attacks on the US. The FTSE 100 index showed sharp gains, in contrast to US markets which suffered a steep decline, and UK media companies appeared to be recovering from the tragic events of last week.ITV… Continue reading Sharewatch
Scottish Radio Holdings’ (SRH) Score Press has sold the Title Media division and its subsidiary Ireland on Sunday Ltd, which publishes the Ireland on Sunday newspaper, to Associated Newspapers for £7.4m cash, the company announced this morning.SRH, which has built up a portfolio of 41 local weekly titles over the last six years, acquired the… Continue reading Scottish Radio Sells Ireland On Sunday To Associated
Chris Smith MP has signalled his intention to stay connected to the media world following his departure from the position of Secretary of State for Culture, Media and Sport earlier this year in favour of Tessa Jowell (see Smith Replaced By Jowell Following Labour Landslide). He has accepted the role of chair of a consumers… Continue reading Chris Smith Joins Classic Panel
Blow Up Media, the giant poster contractor, is increasing the scope of its national network with the launch of a new office in Birmingham.The office, which will be run by Harvey Andrew Glen, formerly of More O’Ferrall, will manage sites in Scotland, Wales, the Midlands and the North of England and has already secured “high… Continue reading Blow Up Opens In The North
The Institute of Practitioners in Advertising (IPA) has questioned the government’s decision to approve eight out of the nine digital services proposed by the BBC, expressing “considerable misgivings” about the implications for the commercial sector.In an attack BBC’s new services, which were given the go ahead by Culture Secretary, Tessa Jowell last week (see Government… Continue reading IPA Attacks New BBC Services
