US journalist Michael Woolff said at this year’s Guardian Edinburgh International Television Festival that, thanks to the internet “No one can ever make a living selling headlines again”. Bad news for newspapers, which sell headlines sometimes hours after the event went live online or on screen.What is true (and bad news for advertisers) is that… Continue reading Feature: Read All About It
Over 3.5 million homes across the UK now subscribe to cable TV, an increase of 8.8% on the same period last year, according to the Independent Television Commission’s (ITC) cable statistics report for the second quarter of 2001.According to the figures 15% of UK TV households now have cable TV, which has increased its penetration… Continue reading Over 3.5 Million UK Homes Now Have Cable
The UK stock market showed signs of recovery yesterday as Wall Street reopened for the first time since Tuesday’s attacks on the US. The FTSE 100 index showed sharp gains, in contrast to US markets which suffered a steep decline, and UK media companies appeared to be recovering from the tragic events of last week.ITV… Continue reading Sharewatch
Scottish Radio Holdings’ (SRH) Score Press has sold the Title Media division and its subsidiary Ireland on Sunday Ltd, which publishes the Ireland on Sunday newspaper, to Associated Newspapers for £7.4m cash, the company announced this morning.SRH, which has built up a portfolio of 41 local weekly titles over the last six years, acquired the… Continue reading Scottish Radio Sells Ireland On Sunday To Associated
Chris Smith MP has signalled his intention to stay connected to the media world following his departure from the position of Secretary of State for Culture, Media and Sport earlier this year in favour of Tessa Jowell (see Smith Replaced By Jowell Following Labour Landslide). He has accepted the role of chair of a consumers… Continue reading Chris Smith Joins Classic Panel
Blow Up Media, the giant poster contractor, is increasing the scope of its national network with the launch of a new office in Birmingham.The office, which will be run by Harvey Andrew Glen, formerly of More O’Ferrall, will manage sites in Scotland, Wales, the Midlands and the North of England and has already secured “high… Continue reading Blow Up Opens In The North
Last night’s MRG evening meeting discussed how the industry is moving beyond display advertising and is increasingly using sponsorship, promotion and direct marketing to reach consumers in “more subtle and creative ways.”Nicky Williams of ACNielsen MMS started the discussion by outlining the changing media environment. She explained that traditional media adspend is evolving as advertisers… Continue reading MRG Evening Meeting: Beyond Display Advertising
More Group has launched a scrolling version of its More Squares format and has signed a pre-launch deal with Vodafone who will be the first advertiser to use the new product.More Squares, which were launched as a static billboard format last April, have been fitted with the technical capability to scroll and will launch nation-wide… Continue reading More Group Launches Scrolling Squares
BBC Creative Services, the broadcaster’s branding and promotions department, has hired three staff from agencies as it moves towards the commercial sector. Victoria Zimmerman, an account director at Abbott Mead Vickers BBDO, Catherine Adams, an account manager at McCann Erickson, and Kate Jordan, an account manager at FutureBrand, join the department as account managers. Mirror… Continue reading Appointments Brief
