Cinema admissions in July reached 13.8 million, averaging over 3 million admissions a week, according to the latest figures from the Cinema Advertising Association (CAA).Family films dominated the box office during July and with the school holidays in full swing admissions were up 48% on June. However even the success of July’s top film Shrek,… Continue reading Family Fun At The Cinema In July
Emap Performance has launched Magic TV, a music channel aimed at “music loving adults in their late twenties.”The radio brand will be broadcast on Sky Digital round the clock and will be based on the same “video jukebox” format as Emap’s existing The Box brand.Emap has signed up Butlins, Columbia Tristar and Nestle to accompany… Continue reading Emap Brings Magic To Sky
The nation’s airwaves will fall silent at 11 O’clock this morning as TV and radio broadcasters across the country observe three minutes silence as a mark of respect for those who died in Tuesday’s terrorist attack on America.The BBC is suspending normal services across all of its TV and five radio networks in the UK… Continue reading Nation Falls Silent
Viacom Outdoor has launched a new initiative allowing advertisers to combine outdoor advertising with SMS technology in a single package.The Txt2Go service has been designed to allow advertisers to establish long term relationships with consumers, who will be able to respond to outdoor campaigns by choosing to receive further information via text messages or be… Continue reading Viacom Launches Outdoor SMS Initiative
BBC director general Greg Dyke has met the Government’s refusal to let the BBC go ahead with plans for BBC3 with “surprise” and “disappointment”.Responding to Culture Secretary Tessa Jowell’s decision not to let the broadcaster replace BBC Choice with BBC3 (see He added: “We believe our proposals do meet the BBC’s core public service criteria… Continue reading Dyke “Disappointed” As BBC3 Refused
Advertising agencies, Admedia and Fitting Exposure, are giving advertisers the opportunity to reach consumers in a one-to-one environment with initiatives that target women in washrooms and shop fitting rooms across the UK.Washroom advertiser Admedia, has launched “Response-its” to target female consumers in what it describes as “discreet surroundings.” Pharmaceuticals company Pharmacia is the first to… Continue reading Agencies Target Women “Discreetly”
The UK stock market continued to struggle yesterday after Tuesday’s terrorist attack on America left the FTSE 100 at its lowest point for over a decade. Media shares showed vague signs of recovery in the aftermath of the tragic event.SMG, which became the latest broadcaster to be affected by the advertising down turn announcing a… Continue reading Sharewatch
Amazon.co.uk was the top online advertiser for women in July gaining exposure among 2,104,000 individual female users throughout the month, the site commanded 36.3% digital reach and achieved 8.9 page impressions per user. Ebay.co.uk held firmly onto fifth position with visits from 1,363,000 women in July, the site achieved 28.2% reach of the total at… Continue reading New Media Round Up
The online directory firm, Scoot.com, has announced that it can no longer survive as an independent business and will run out of money within twelve months.Scoot, which raised £45m from the sale of its classified advertising business Loot, last month (see Scoot.com Sells LootScoot.com Sells LootScoot.com Sells Loot Scoot Bags Loot To Create “Integrated Infomediary”).Scoot.com… Continue reading Closure Looms For Scoot
Natmags are planning a marketing campaign thought to be worth around £5m to coincide with the launch of their new teenage title Cosmogirl and the accompanying website cosmogirl.co.uk.Cosmopolitan‘s little sister (see Natmags Unveils Launch Date For CosmoGirl!), will launch on Thursday 20th September and will be accompanied by an advertising campaign that will span TV… Continue reading Cosmogirl Launches With £5m Campaign
