BSkyB, dominant in the sports channel market, last year agreed to part with £1.1bn to retain broadcasting rights to Premier League football games for another three years, a scenario which demonstrates how money has become a primary factor in successful sports broadcasting, much to the BBC’s chagrin.Sky Sports 1 launched in 1993, joining Eurosport among… Continue reading Feature: Sports Channels
Parents still rely on TV’s “watershed” of 9pm as a major means of controlling their children’s viewing, according to new research commissioned by the BBC, ITC and BSC. Published today, the qualitative research document Viewers and Family Viewing Policy aimed to investigate the relevance of the watershed and family viewing policy in the changing media… Continue reading Parents Still Rely On Watershed
Channel 5 has signed a deal with mobile marketing company ZagMe to broadcast interactive TV ads that allow text message responses.The deal will allow advertisers on Channel 5 to encourage a direct response from consumers, who will be offered discounts on products if they reply to text message numbers featured in the adverts.The databases of… Continue reading Channel 5 Signs Text Deal
Two weeks after the terrorist attacks in the US, the cost of the event to the media in Europe and the US is beginning to be calculated. In general the approach to news coverage of the attacks and aftermath have been well thought of, but there was a high cost in the necessary pulling of… Continue reading Terror Attacks: The Media Costs
Shares on the UK stock market staged a recovery from the difficulties experienced recently, following a strong opening on Wall Street.In spite of a advertising forecast downgrade by ABN AMRO, BSkyB saw a rise of 56p or over 10% to finish at £6.Carlton, which saw heavy losses over last week (see Sharewatch), rallied yesterday, finishing… Continue reading Sharewatch
MoreTrans, the transport and point of sale division of More Group has appointed a new head: Andre Coetzee is now sales manager, with responsibility for building the brand, which was recently boosted by More’s acquisition of Foxmark (see Advertising Targets Shopping Malls).Coetzee reports to Adam Butterworth, sales director of Adshel UK, who said: “He’s got… Continue reading MoreTrans Appoints Sales Manager
The ITC is merging its Advertising & Sponsorship and Programmes groups in a move which anticipates the creation of the new communications regulator, OFCOM, in 2003, which will bring five of the current regulators, including the ITC under one roof.Chief executive Patricia Hodgson said: “Given the likelihood of a single content area within OFCOM, there… Continue reading ITC Merges Content Groups
‘Deteriorating Prospects’ For Media SectorThe entire media sector has been substantially downgraded by analysts at ABN Amro, following the attacks on the US on Tuesday 11 September. The broker says that the outlook for advertising has deteriorated ‘significantly’ in the two weeks since the tragedy and there will be a negative short-term effect, particularly for… Continue reading ‘Deteriorating Prospects’ For Media Sector
Zenith Slams ITV DigitalZenith Media has launched a damning attack on ITV’s decision to press on with the investment in its digital terrestrial TV service, ITV Digital. According to the MediaGuardian website, the media buying agency – one of ITV’s biggest customers – has said in a report that nothing short of ‘divine intervention’ will… Continue reading Zenith Slams ITV Digital
