A fifth candidate is reported to be shortlisted for the BBC chairmanship. John Ashworth, a scientist and former chairman of the British Library, joins David Dimbleby, Michael Grade, Baroness Jay and Gavyn Davies in preparing for interviews beginning next week.The decision regarding the appointment will be made by the Department for Culture, Media and Sport… Continue reading Fifth Candidate For BBC Chair
Digital One has announced the rollout of the third phase of its transmitter network and has expressed its hope that the BBC will match the commercial sector’s commitment to the success of the platform.Twenty new transmitters will be added to the network during this phase, bringing coverage beyond the licence commitment of 85% to nearer… Continue reading Phase Three For Digital One
Rivals.net, the Chrysalis owned network of sports websites, has signed a five figure deal with IBM to sponsor its Ryder Cup coverage.The deal will see IBM take full sponsorship of the Rivals.net golf site, Tee-2-Green, and includes banner ads and branded screen savers.Rivals.net sales executive, Mark Wright, said: “Rivals.net will be closely following the Ryder… Continue reading Rivals.net Signs Up IBM
Dell.com was the top online advertiser for men in July, gaining exposure among 3,430,000 individual at home male users throughout the month. The site commanded 41.5% digital reach and achieved 6.5 page impressions per user. Amazon.co.uk, climbed up a place from last month to occupy the number two position. The search engine was visited by… Continue reading New Media Round Up
Stadium Radio has signed a five year deal with Clear Channel Radio Sales to sell advertising on the group’s stadium based soccer radio stations.Rebecca Merchant has been appointed sales manager to handle Clear Channel’s access to the 70 clubs included in the Stadium Radio portfolio.Stadium Radio was established in 1998, and broadcasts to football fans… Continue reading Stadium Radio Signs Clear Channel
OXM, a subsidiary of Future Network, is to release an advanced edition of its Official UK Xbox Magazine to tie in with the launch of Microsoft’s game console.The preview magazine will come in a flip-top hard card carton and include a glossy brochure-style magazine and a 30 minute video showing clips of games which are… Continue reading Future Promotes Xbox Launch
Scot FM Sale Boosts Wireless GroupThe £25.5 million sale of Scot FM to the Guardian Media Group (GMG) in June (see Wireless Group Sells Scot FM For £25.5m) has helped push Wireless Group into profit for the six months ended 30 June 2001. The £22.5 million profit from the disposal nudged pre-tax profit up to… Continue reading Scot FM Sale Boosts Wireless Group
Adshel is launching a research service for the outdoor industry to assess the effectiveness of poster advertising.The service, which launches in October, will be available to advertisers using the Adshel Research Monitor and aims to show whether outdoor campaigns should be “acclaimed or shamed.”Managing director of Adshel, Julie France, said: “We want to be able… Continue reading Adshel To Launch Research Service
With more downgrades to media forecasts having emerged this week, the sector was dominated by falling share prices yesterday, and 9 out of 10 of the worst FTSE 100 performers were TMT stocks.The Wireless Group was among those suffering, with a fall of 11p or 11.76% bringing it to a closing price of 82½p. As… Continue reading Sharewatch
Advertisers are risking alienating men by using humiliating and emasculating stereotypes, according to research carried out by design and branding consultancy The Corporate Edge. The research has found that advertisers, in their eagerness to avoid sexist marketing against women, could alienate men by creating anti-male campaigns.Focus groups explored the use of male stereotypes, and concluded that advertising… Continue reading Adverts Give Men A Rough Ride
