Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign
Chrysalis Radio has promoted its head of creative services for radio brands Heart and Galaxy, Neil Fairburn, to creative services director, following what it describes as a “year of exceptional growth in creative revenue.”Don Thomson, commercial director of Chrysalis Radio, said, “This promotion recognises Neil’s exceptional performance across our radio brands.” before going on to… Continue reading Chrysalis Promotes Creative Services Head
Jazz FM moved into the black for the first time yesterday, when it reported full-year profits of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast.Turnover at… Continue reading Jazz In Profit For First Time
Two new names have just arrived on the teen ‘zine scene, but anyone with fond memories of Jackie and My Guy should forget about photo stories. The younger sisters of successful glossies, Elle Girl and CosmoGirl are streetwise,celebrity-savvy bibles of consumer culture.The new kids enter a sector that is looking less than full of youthful… Continue reading Feature: Pleasing The Teens
The Independent Television Commission (ITC) has published a second consultation paper on cross-promotion to clarify the points raised by its initial paper on the issue, published in May (see ITC Publishes Consultation Paper On Cross-Promotion).The aim of the initial paper was to seek comments on all aspects of a possible new cross-promotion policy, which hopes… Continue reading ITC Publishes Second Cross-Promotion Paper
IPC Ignite!’s marketing director, Vijay Solanki, is to leave the company after just one year in the job. Mike Soutar, IPC Ignite! managing director has acknowledged Solanki’s “important contribution” to the division’s first year, but added “Our marketing requirements and objectives have now changed as the market in which we operate has evolved”. However, Soutar… Continue reading IPC Ignite! Marketing Chief Quits
Future Network, which announced the details of its refinancing plan after suspending its shares on Friday (see Future Announces Refinancing Plan), saw stock fall 6.12% yesterday, to finish at 23p, a loss of 1˝p on the previous day.Granada managed a modest rise yesterday, despite Goldman Sachs downgrading its forecasts to reflect a 15% decline for… Continue reading Sharewatch
The outdoor industry experienced a 3% rise in ad revenue in the first half of this year, according to the latest figures from the Outdoor Advertising Association (OAA).Year on year analysis by the OAA reveals that outdoor revenue was up 14.6% year on year in Q1, but down 5.8% in Q2.Chairman of the industry body,… Continue reading First Half Revenue Rises For Outdoor
The Interactive Advertising Bureau (IAB) has today launched a set of voluntary guidelines to encourage creative agencies, advertisers and media owners to use interactive online adverts.The “Rich Media Guidelines” are a set of standards covering the use of interactive media and are intended to make it easier for publishers and marketers to use rich media… Continue reading IAB Launches Interactive Web Ad Guidelines
Patricia Hodgson, chief executive of the ITC, has set out what she feels should be the three key priorities for a “lean and mean” new communications regulatory framework.In a keynote speech at last week’s European Media Forum seminar, Hodgson said that the priorities for regulation should be investment friendly regulation, competition and a new settlement… Continue reading ITC Chief Outlines Regulation Priorities
