The Advertising Standards Authority (ASA) has upheld complaints against magazine adverts for Accurist jewellery and The Ministry of Sound.The authority received complaints that an ad for Accurist jewellery, which appeared in Marie Claire was irresponsible.The ad showed part of an article, apparently torn from a magazine, about a child beauty pageant contestant. It featured two… Continue reading ASA Rules Against Magazine Ads
Uncertainty over WPP’s bid for Tempus continued yesterday, despite WPP declaring a 90% shareholder acceptance level for its offer for the media buying group (see WPP Goes Ahead With Tempus Bid).Shares in Tempus rose 12% yesterday to finish at £4.90, an increase of 52˝p on the previous day, while shares in WPP fell 2.69% to… Continue reading Sharewatch
Nickelodeon is to launch an integrated marketing campaign worth £1m to promote the launch of its autumn schedule.The campaign will run across TV, bus-sides, press and the internet, with SMS and email messages going out to Nickelodeon’s database of 10,000.Head of marketing at Nickelodeon, Gill Seaton, said: “This is the first time that we have… Continue reading Nickelodeon Launches £1m Campaign
Chrysalis Radio has promoted its head of creative services for radio brands Heart and Galaxy, Neil Fairburn, to creative services director, following what it describes as a “year of exceptional growth in creative revenue.”Don Thomson, commercial director of Chrysalis Radio, said, “This promotion recognises Neil’s exceptional performance across our radio brands.” before going on to… Continue reading Chrysalis Promotes Creative Services Head
The outdoor industry experienced a 3% rise in ad revenue in the first half of this year, according to the latest figures from the Outdoor Advertising Association (OAA).Year on year analysis by the OAA reveals that outdoor revenue was up 14.6% year on year in Q1, but down 5.8% in Q2.Chairman of the industry body,… Continue reading First Half Revenue Rises For Outdoor
The Interactive Advertising Bureau (IAB) has today launched a set of voluntary guidelines to encourage creative agencies, advertisers and media owners to use interactive online adverts.The “Rich Media Guidelines” are a set of standards covering the use of interactive media and are intended to make it easier for publishers and marketers to use rich media… Continue reading IAB Launches Interactive Web Ad Guidelines
Patricia Hodgson, chief executive of the ITC, has set out what she feels should be the three key priorities for a “lean and mean” new communications regulatory framework.In a keynote speech at last week’s European Media Forum seminar, Hodgson said that the priorities for regulation should be investment friendly regulation, competition and a new settlement… Continue reading ITC Chief Outlines Regulation Priorities
WPP announced this morning that it was pressing ahead with its 555p-a-share offer for media buying group Tempus after declaring that the 90% acceptance level had been passed.WPP has now declared the offer unconditional and extended it to 3pm on October 15. However, in its statement, the company reiterated the ‘no material adverse change’ clause… Continue reading WPP Goes Ahead With Tempus Bid
Adshel has been awarded an £8m, 15 year contract to install 1,000 bus shelters in Hertfordshire.Adshel will supply and maintain the shelters, which will each be equipped with seats, lighting and displays carrying “real time” passenger information.Adshel managing director, Julie France, said: “This is a very significant win for us, with 7,00 out of the… Continue reading Adshel Secures £8m Contract
Sky News is to provide thirty commercial radio stations across the UK with news bulletins after signing deals with The Wireless Group and Chrysalis Radio.The deals will see Sky provide a bespoke news bulletin service to stations owned by The Wireless Group and Chrysalis Radio, including TalkSPORT and the Heart FM and Galaxy stations.Radio First… Continue reading Sky Signs Radio News Deals
