ITN has been confirmed as the winner of the contract to provide news to ITV from January 2003. As the current holder of the contract, ITN was challenged for the first time ever in this round of bidding, as the ITC gave the go ahead for the Channel Three News consortium, which includes BSkyB in… Continue reading ITN Wins ITV News Bid
Translucis, the ambient company which puts plasma information screens carrying editorial and advertising in clubs and bars, has signed a deal with NUS bars in 11 UK universities including Oxford, Brunel and Warwick.Sue Aitken, marketing director at Translucis commented: “Now we can deliver a sub-sector that is becoming increasingly attractive to advertisers.”The company is backed… Continue reading Translucis Signs Student Bar Deal
IPC’s direct marketing director, Kevin Corday, has been appointed to the board of the Direct Marketing Association (DMA). Corday joined IPC from the US in March this year and currently heads up the magazine publisher’s four direct marketing departments.Commenting on his appointment, Corday said: “I’m eager and delighted to contribute to the meaningful efforts of… Continue reading IPC Director Joins DMA Board
John Brown Publishing is suspending the publication of Hot Air, Virgin Atlantic’s quarterly in-flight magazine, after the October edition. The move is thought to be due to cuts in the airline’s budget in the wake of US terror attacks.The magazine, which was launched in 1988, won the WAEA World’s Best In-flight Magazine award five times… Continue reading Hot Air Comes Down To Earth
ITV needs to win back the 16-34 year old audience, not only for its own sake, but for the sake of the commercial TV industry, according to Zenith Media. In the Autumn 2001 Zenith on TV report, out this week, the media analysts expressed concern at the 4.1% drop in 16-34 impacts seen in the… Continue reading ITV Needs 16-34s, Says Zenith
Channel 5 has signed a deal with mobile marketing company ZagMe to broadcast interactive TV ads that allow text message responses.The deal will allow advertisers on Channel 5 to encourage a direct response from consumers, who will be offered discounts on products if they reply to text message numbers featured in the adverts.The databases of… Continue reading Channel 5 Signs Text Deal
BSkyB saw shares rise yesterday, despite an advertising forecast downgrade by ABN AMRO earlier in the week. Stock was up 2.83% to finish at £6.17, an increase of 17p on the previous day.After releasing a reassuring trading statement yesterday, the Daily Mail saw shares climb 11.17% to close at 5.59, 56.2p better off than the… Continue reading Sharewatch
Reuters is launching Reuters television (RTV) on its website.RTV will appear in streamed video form on Reuters.co.uk this week and will provide users with a daily schedule of financial programmes, including live coverage of “market moving” events, footage of economic indicators and interviews with market figures.Reuters’ UK personal finance editor, Bernard Hickey, said: “The addition… Continue reading Reuters Launches Live TV Stream
Emap is cutting more jobs in its Digital division and is reintegrating the business into its off-line operations.A spokesperson for Emap today refused to comment on reports that up to 60 jobs were to go across Emap’s portfolio of websites but confirmed that redundancies would occur.“Emap’s digital operations will be reintegrated into various off-line networks,… Continue reading More Jobs To Go At Emap Digital
UK cinemas enjoyed their highest month of admissions for 31 years during August, according to the Cinema Advertising Association (CAA), as 18.1 million came to see films including Planet of the Apes and Cats & Dogs. Research also suggests that cinema advertising so far continues to resist the downturn affecting the rest of the industry.According… Continue reading August Triumph For Cinema
