RTL is in talks with Guardian Media Group (GMG) and UBC regarding the sale of its 80% stake in longwave radio station Atlantic 252, according to press speculation.It has been reported that GMG and UBC plan to close Atlantic, which broadcasts across most of the UK, in order to replace it with an analogue version… Continue reading RTL To Sell Atlantic 252?
Despite the reassuring words of Granada’s chief executive about ITV Digital take-up (see Uptake Up At ITV Digital) and the appointment of a new head of communications (see Tory PR Man Joins Granada), shares in Granada were among the worst media performers of the week, losing over 10% in a week on week analysis, to… Continue reading Sharewatch
An average of 12.7m tuned into coverage of England’s 5-1 defeat of Germany in the World Cup qualifier on Saturday, giving BBC Sport a welcome boost. Unofficial overnights, which only take into account those watching at home, not those in pubs, suggest that 14.6m tuned in for the final 15 minutes of the match, giving… Continue reading Football Nets 14.6m Viewers
The London Underground, which is the world’s largest transport system, has reappointed Carlson Marketing Group as its booking agent and facilitator for field sales. Carlson has held the contract, involving research into marketing opportunities on the Tube, for the past eight years.Brona Connolly, head of field marketing at Carlson said of her company’s research into… Continue reading Tube Reappoints Carlson
Lycos UK has launched a new form of online advertising which focuses on brand building rather than click-throughs. Called ‘Shutters’, it scrolls up and down the home page and is a non-clickable format to be used for brand and image building, said to also have positive effects on purchase intention.The company points out that in… Continue reading Lycos Launches New Ad Format
New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise
ABN May Downgrade Media ForecastsAt the end of last week Zenith Media made further downgrades to its global advertising forecasts, cutting 2001 growth from -1.5% to -2.6% (see Zenith Cuts Ad Forecasts Again). UK estimates were reduced from -0.5% to -0.3%.News of a change in Zenith’s advertising forecasts tends to send ripples throughout the industry… Continue reading ABN May Downgrade Media Forecasts
The Kent Messenger Group has expanded its radio interests with the purchase of Dover and Folkestone radio station Neptune fm. The group, which also includes 14 paid for and 16 free local newspapers, already owns TLR 107.2 in Thanet and CTFM in Canterbury, which means it now has substantial coverage in the West Kent area.As… Continue reading Kent Messenger Extends Radio Interest
It was a weak day for media shares yesterday, with Telewest the worst perfomer, dropping over 12% to 56p. Information services company Reuters also took a punishing, dropping 43p to £7.60.Among the few not showing a negative performance was Chrysalis, which managed a rise of 3½p to £2.23½.The closing prices of media company shares yesterday… Continue reading Sharewatch
The Ministry of Sound is launching as an FM radio station for the first time in October.Ministry of Sound Radio, the current digital and internet station, will broadcast on the 87.7 FM frequency as part of a month long trial while an application for a permanent licence is considered.The station will target a youth audience… Continue reading Ministry Launches On FM
