Condé Nast has made a long term commitment to Glamour‘s success in the women’s magazine market by guaranteeing that the title’s cover price remains below that of its competitors for the next five years.After Glamour‘s impressive performance in the latest ABC consumer magazine results (see Glamour Makes Stunning 450,000 ABC Debut), the handbag sized title… Continue reading Condé Nast To Keep Glamour Cheap
IPC has today announced that it is to close three internet sites and make 90 staff redundant, following a review of its online business.Beme.com, unmissabletv.com and uploaded.com will all close as part IPC’s programme to rationalise its portfolio of internet brands. The company will now focus on six internet sites, which it believes will deliver… Continue reading IPC Closes Online Business
The ASA has let Britvic off the hook after complaints that one of its posters was “offensive and mocked those suffering from eating disorders.”The poster, which was advertising a low calorie fruit drink, carried the headline: “I can’t drink it. Grapefruit piles on the pounds” and showed a rake sunbathing on a boat. Next to… Continue reading ASA Lets Britvic Off The Hook
VNU released its interim results yesterday (see VNU Gloomy About Trade Journal Market), showing headline of £252m which was below analysts forecasts. The company also displayed pessimism for the coming year by lowered its earning per share figure. This had an adverse effect on companies in similar areas such as Reed, which saw shares drop… Continue reading Sharewatch
Ice Publications is launching a new title into the men’s lifestyle market despite recent ABC results which fuelled speculation that the sector is already overcrowded (see Newsline).Ice, which describes itself as “a magazine that recognises that men are not easily categorised,” will launch on 30 August with a cover price of £3 and target men in… Continue reading Men’s Sector Hots Up With Ice
Pearson, which yesterday rebranded its TV division to FremantleMedia (see Pearson TV Rebrands), saw shares fall 7.04% to finish at £9.90 for the day, a loss of 75p on the previous day.After releasing its interim results on Monday (see WPP Posts Strong Interims), WPP saw shares drop 4.24% yesterday to close at £7.00, down 31p… Continue reading Sharewatch
ProgrammesViewingHours & Minutes Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Jul-2001 6:12 2:24 5:54 2:28 1:20 4:36 Jul-2000 6:14 2:41 6:40 2:31 1:23 3:47 % Change -0.5 -10.6 -11.5 -2.0 -3.6 11.7 Viewing Share Month BBC1 BBC2 ITV C4/S4C Channel 5 Others Jul-2001 27.1 10.5 25.8 10.8 5.8 20.1 Jul-2000 26.4 11.4 28.2 10.7… Continue reading TV Viewing Round-Up – July 2001
The regulations surrounding financial services advertising could be set for a major overhaul as the Department Of Trade And Industry (DTI) and the Financial Services Authority (FSA) hold reviews into financial advertising standards.The DTI, which is carrying out a consultation for the Consumer Credit Act, intends to create a “regime that simplifies advertising rules and… Continue reading Financial Advertising Shake Up
Freeserve has launched branded microsite packages for advertisers on its interactive TV portal, following research into the habits of its iTV users, who were found to be different to PC users.Freeserve’s advertising sales director, Caroline Pathy, said: “With over 100,000 Bush Internet TV units already sold in the UK, the potential for this medium is… Continue reading Freeserve Launches iTV Ad Packages
ITV has signed Littlewoods Leisure as the sole sponsor of the interactive TV service which will support its football programming.The chairman of Carlton Active, which created the interactive service, Martin Bowley, said: “This deal is a major milestone for the interactive TV industry. It proves that advertisers businesses understand and value the significant benefits that… Continue reading ITV Signs Interactive Sponsor
