The coming month should see the long awaited launches of junior versions of women’s lifestyle titles Cosmopolitan and Elle. Natmags’ Cosmo Girl and Emap’s Elle Girl are based on a successful US concept, but will launch into a teen market which saw an 11.9% circulation slump in the latest ABC figures. Another struggling sector, the… Continue reading Consumer Magazines Round-Up
Beeb Ventures, the BBC’s commercial internet venture, is expanding the marketing function of its shopping portal beeb.com and ISP beeb.net with four new appointments. Jane Metcalf has been promoted from marketing executive to marketing manger with responsibility for overseeing the day to day promotion of the beeb.com portal and its BBC branded shopping guides. Former… Continue reading Appointments Brief
The ASA has adjudicated complaints made about the Daily Mail after the Daily Express claimed that the rival paper’s advertising tactics were “denigratory”. The Express lodged three complaints with the ASA after the Mail sent mailings, leaflets and free newspapers to Express readers.The mailings stated: “I wondered if you are aware that the Daily Express… Continue reading ASA Rules On Daily Mail
Telewest, which yesterday announced the closure of its interactive TV platform Smashed Atom (see Telewest Folds Smashed Atom), saw shares fall 4.10% to close at 64źp, a loss of 2žp on the day before.ITV partners Carlton and Granada saw shares fluctuate yesterday as ITV’s The Premiership continued to flounder in the ratings (see Premiership Slips… Continue reading Sharewatch
Carlton and Granada’s high profile rebranding of digital television service ONdigital to ITV Digital (see Comedy Duo Front ONdigital Rebrand Giant Monkey Spotted In Leicester Square). This has apparently produced “uptake beyond expectations”, although Morrison would not be specific in his claims during the GEITF as ITV Digital subscription figures are to be released to… Continue reading Uptake Up At ITV Digital
Johnston Press Sees Revenue GrowthWith cautious optimism, regional newspaper publishers Johnston Press today announced a 14.3% rise in H1 profits but warned that growth in H2 was likely to be more modest. Following the company’s optimistic trading statement in June, Johnston announced a like-for-like advertising increase of 3.2% buoyed by a 13% increase in recruitment… Continue reading Johnston Press Sees Revenue Growth
Following Hello! and OK!’s inflated results during the recent audit, ABC is to change the rules, preventing magazines from being able to count copies given away at less than 20% of cover price being counted as circulation. Low price is undoubtedly a draw for the fickle consumer- Glamour’s debut success is thought to be in… Continue reading Feature: Shopping For Circulation
Delegates at last weekend’s TV festival have little to worry about, according to new research which shows that an average 54% of the population say they would be lonely without their TV, even though 67% say there is often nothing worth watching on. These and other contradictory results caused Nigel Horne, editor of the Radio… Continue reading Official: We Love TV
NME Radio, the recently launched joint venture between IPC Ignite and Virgin Radio, is to offer cross media packages to advertisers allowing them combine radio campaigns with online banner and print ads.Advertisers who buy air time on the online radio station will be able to purchase banner ads on NME.com, which will flash up on… Continue reading NME Radio Launches Cross Media Ad Deals
The unveiling of a government decision regarding the BBC’s digital television plans (see Greg Dyke Lays Out Future Of The BBC) was delayed when Culture Secretary Tessa Jowell had to withdraw from her appearance at the GEITF (see Jowell Cancels Edinburgh Speech).The announcement, which is likely to have profound effect on the landscape of UK… Continue reading GEITF Report: BBC’s Digital Future
