The regulations surrounding financial services advertising could be set for a major overhaul as the Department Of Trade And Industry (DTI) and the Financial Services Authority (FSA) hold reviews into financial advertising standards.The DTI, which is carrying out a consultation for the Consumer Credit Act, intends to create a “regime that simplifies advertising rules and… Continue reading Financial Advertising Shake Up
Freeserve has launched branded microsite packages for advertisers on its interactive TV portal, following research into the habits of its iTV users, who were found to be different to PC users.Freeserve’s advertising sales director, Caroline Pathy, said: “With over 100,000 Bush Internet TV units already sold in the UK, the potential for this medium is… Continue reading Freeserve Launches iTV Ad Packages
Channel 4 chief executive, Michael Jackson, has stood up to the opinions of his fellow commercial broadcasters by coming out in support of the BBC’s plans to create more digital channels.Recent weeks have seen increasing pressure on the Government and threats to sue from the commercial TV community, who feel that publicly funded digital channels… Continue reading Jackson Defends BBC’s Digital Plans
Pearson Television has announced that it is to rebrand to FremantleMedia with immediate effect.All divisions of the company will take on the FremantleMedia name including Worldwide Production, Pearson Television North America and Pearson Television International and Enterprises.Some local operating companies will rebrand under different names which have become regionally popular. As part of this initiative… Continue reading Pearson TV Rebrands
Last week NewsLine columnist John Harlow of Naked Communications gave his views on how media agencies should face the increasing diversity on offer for advertisers (see What Have The Romans Ever Done For Us?). As ever, we asked readers to let us know what they thought. Here’s what Dan Matthews of BJK & E Media… Continue reading NewsLine Reader Response
The ABC has taken the decision to change its rules after the sale of millions of copies of Hello! and OK! for 1p led to abnormally high circulation figures for both magazines.The auditing body has abolished the rule allowing publishers to sell magazines at a minimum price of 1p, increasing the amount to 20% of… Continue reading ABC Amends Minimum Price Rule
Tessa Jowell has had to withdraw from addressing the Edinburgh Television Festival this weekend following a family bereavement.Jowell, appointed Secretary of State for Culture, Media and Sport earlier this year (see Smith Replaced By Jowell Following Labour Landslide) was due to outline her plans for the future of UK broadcasting, including approval for the BBC’s… Continue reading Jowell Cancels Edinburgh Speech
ITV today unveiled its Autumn 2001 programme schedule. David Liddiment, ITV director of programmes said: “The challenge for ITV1 is to achieve a balance between attracting large audiences and developing new and innovative programmes which keep our schedule fresh and the channel relevant to an ever-changing audience.”Highlights for the forthcoming season include: Othello, a modern… Continue reading ITV Autumn 2001 Schedule Launch
60% Of UK Now OnlineAccording to the latest figures from Jupiter, over 33 million people in the UK used the internet between April and June of this year. The home PC remained the most popular means of access but it was games consoles and set top boxes which have seen the greatest increase in usage.… Continue reading 60% Of UK Now Online
WPP, which yesterday released its interim results and confirmed its bid for UK based media company Tempus (see WPP Posts Strong Interims), saw shares climb 0.60% to finish at £6.67, an increase of 4p on the previous day.Chrysalis, which announced its expansion into the magazine market yesterday with the launch of a new sports related… Continue reading Sharewatch
