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David Pemsel has been appointed as ITV’s group marketing director, following the departure of Clare Salmon at the end of last year.Pemsel, who joined ITV in October 2005 as marketing director, will be responsible for ITV’s overall marketing strategy including on and off-air marketing for the broadcaster’s branded channels, trade marketing, media planning and programme… Continue reading New Marketing Boss For ITV

A new report from JupiterResearch claims that Freeview will be the big digital switchover winner in the next five years, with pay-TV companies such as Sky and NTL:Telewest set for a struggle to win customers.The report estimates that there are 5.3 million households in the UK which are still only able to receive analogue television,… Continue reading Freeview To Be Digital Switchover Winner

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets.Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting across… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Daily Newspaper MarketBritain’s national newspapers suffered a slump in readership year on year for the six-month period to November 2006, with Daily titles dropping almost 5% overall and the Sunday market feeling a 3.3% total fall.The Daily Telegraph and the Independent were the only Daily titles to boost their readership, whilst all other papers in… Continue reading NRS National Newspaper Round-Up: November 2006

Analysts at Ovum have questioned BT’s announcement that it now has more than one million registered consumer customers for its Voice over Internet Protocol (VoIP) services, BT Broadband Talk and BT Softphone, six months earlier than projected, saying the figures are not entirely accurate.“BT’s statement is worded rather loosely – it implies that BT has… Continue reading Analysts Question BT’s VoIP Success

Sitcoms, dramas, soaps and singing celebs proved more popular than the latest series of Celebrity Big Brother over the weekend, with a rash of new programming enticing viewers in January.The run up to the final of Soapstar Superstar on ITV1 attracted around 5.6 million adult viewers to the channel during Channel 4’s flagship Reality programme… Continue reading New Programmes Give Networks A New Year Boost

AOL UK is currently carrying out tests on a brand new TV guide which will include a search engine so that users can find videos online and programme their personal video recorders.The TV guide, currently in its beta testing phase, is available to visitors to the http://tvguide.aol.co.uk website and there will be a further roll-out… Continue reading AOL Tests TV Listings Service

The Office of Fair Trading (OFT) has issued a statement asking for interested parties to comment on the deal which saw BSkyB acquire a 17.9% stake in ITV.The statement from the OFT said: “The OFT believes that it may be the case that a relevant merger situation has been created since Sky and ITV may… Continue reading OFT Invites Comments On Sky Stake In ITV

Daily Newspaper MarketThe nation’s daily newspapers once again saw their overall circulation decline, dropping by just over 3% year on year for December 2006.It was a dismal picture across all sectors, with the Popular titles suffering the most significant losses. The Daily Mirror felt the largest dip, losing around 138,000 issues, or more than 8%… Continue reading ABC National Newspaper Round-Up: December 2006

The February issue of Future’s Pregnancy Baby & You, on sale from January 16, sees the magazine undergo a complete redesign, incorporating elements of more traditional lifestyle titles.The revamped magazine features advice and support, with increased focus on encouraging busy women to embrace pregnancy and motherhood while retaining a sense of their own identity and… Continue reading Redesign For Pregnancy Magazine