More Uncategorised articles

The Food Standards Agency last night launched a series of TV advertisements raising awareness of traffic light colour-coded front of pack food labelsThe ad aired for the first time last night at 7.45pm on ITV during Coronation Street. Other marketing activity to accompany the TV work will feature in the press, on poster sites and… Continue reading Food Standards Agency Launches Ad Campaign

There were over 4 billion text messages sent in the UK during December 2006, according to figures announced today by the Mobile Data Association (MDA).It is the first time that text messages have broken through the 4 billion mark, and this huge total takes the overall figure for 2006 to 41.8 billion, beating the MDA’s… Continue reading Record 4 Billion Texts Sent In December

Regulator Ofcom is to revamp its regulation of short-term radio licences, which could see a host of new stations able to cover events such as conferences.Following a consultation which showed backing for proposals to liberalise restrictions on 28-day restricted service licences (RSLs), Ofcom has decided to extend the number of short-term RSLs.Long-term RSLs will also… Continue reading Ofcom Reviews Regulation Of Short-Term Radio Licences

Former SMG radio chief executive, Fru Hazlitt, has become the new managing director of GCap London, taking affect from 1 May 2007.Hazlitt will be responsible for Capital Radio and Choice FM, in addition to GCap Media’s national commercial sales and online operations, reporting directly to CEO Ralph Bernard.Hazlitt announced that she would leave Virgin Radio… Continue reading Hazlitt Takes MD Role At GCap

The founders of VoIP service Skype, entrepreneurs Niklas Zennstrom and Janus Friis, have named their new social-networking meets TV-programming internet venture Joost.Previously code-named the Venice Project, Joost is currently undergoing testing. It is described by its creators as putting together the “best of TV and the best of the internet” by creating a piracy-proof online… Continue reading Skype Founders Launch New Internet Project

Virgin Mobile is thought to have sold less than 10,000 handsets for its recently launched mobile-TV service, despite a £2.5 million advertising campaign.Virgin Mobile has also recently cut the price of the Lobster phone, the only handset which is able to receive the service, from £199.99 to £99 for pre-pay customers..A report in today’s Guardian… Continue reading Poor Sales For Virgin Mobile TV Handsets

Jonathan Gillespie, former head of radio at Omnicom’s pooled buying unit OPera, has joined Google as one of possibly three leaders who will oversee agency relationships for the online giant in the UK.He is understood to have decided to join the online search company after approaches to take up the still vacant managing director position… Continue reading Gillespie Moves From Radio To Online Giant Google

Richard Addis, the former editor of the Daily Express and FT Weekend, is to launch a free daily newspaper in London at the end of March.The new paper, called Newsstand, will be delivered each weekday morning to 30,000 upmarket London homes.According to reports in the trade press, the paper’s content will come mostly from third… Continue reading New Free Paper For London

Alex Russell has moved from agency MPG to join IPC Southbank as its new group advertising director, responsible for the group’s women’s glossies including Marie Claire, Homes and Gardens, InStyle and Woman and Home.Currently head of press at MPG, Russell previously ran the LVMH portfolio as well as key brands in the motors, finance, entertainment… Continue reading Russell Set To Boost IPC Women’s Weekly Portfolio

Sky is to launch a large scale marketing campaign to promote a triple-play offering of broadband, TV and telephone.The new package, called See, Speak, Surf, has a £20 connection fee and customers will also have to pay BT line rental of £11 per month.The TV package will include all of Sky’s basic channels, including Sky… Continue reading Sky To Launch Triple Play Bundle