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Online Advertising Effectiveness: Thanks For The Fuzzy Memory

BlowUP Media UK, an outdoor company which specialises in giant poster sites, is to run a campaign for the new MG Rover on three of the largest poster sites in the UK. The main poster will be at the site on London’s A40 Westway, which the company installed earlier this year (see BlowUP Installs Giant… Continue reading BlowUP Wins Car Deals

The IPA released its Q2 2001 Bellwether report today, drawing unsurprising conclusions about UK marketing spend. Leaving aside the much-discussed move away from television the IPA reveals a shift towards ‘below-the-line’ activities when decisions are made about marketing spend.Bruce Haines, president of the IPA commented: “What this report shows is that advertising expenditure is settling… Continue reading Few Surprises In Bellwether Report

The Wireless Group (TWG) has announced that Phil Seddon is to become head of digital development at the company.Seddon, previously operations director of TWG’s local and regional stations will take on responsibility for operational mamanagement of the company’s digital investments. These include 42.5% of the London II multiplex, 20% of the London III multiplex and… Continue reading Seddon To Head Up Digital At TWG

The latest figures from the Office of National Statistics show that the underlying rate of inflation for June has remained at a two-year high, increasing 2.4% on June 2000 due to increasing food prices.Month on month comparison reveals that the headline rate of inflation actually declined in June. The fall, to an annual rate of… Continue reading Underlying Rate Of Inflation Remains At A Two Year High

By the end of 2005 half of all UK households will have Digital TV (DTV) and more people will use interactive TV to connect to the internet than PC’s, according to the latest report from Jupiter MMXI.The report shows that of the current 7m homes that have DTV 20% use email regularly, almost one third… Continue reading Half Of UK Homes Will Be Digital By 2005

Future was looking bright by the end of last week’s trading. Having begun the week by issuing a reassuring statement to shareholders regarding its rapidly falling price (see Future Reassures Investors) it regained the market’s trust sufficiently to end the week up by over 75% week on week, at 40˝p, announcing on Friday that further… Continue reading Sharewatch

NTL, and ITV partners, Carlton and Granada, have denied press reports that NTL has made an all share bid for ITV Digital.NTL last night denied claims that it had made a bid for the company. Carlton  and Granada also denied that it had received any offer for the troubled pay-TV platform, recently rebranded from ONdigital… Continue reading NTL Deny ITV Digital Takeover

Several major online marketing companies have joined forces to set up a regulatory body to enforce codes of practice for the use of commercial email and to fight the proliferation of spam.The E-mail marketing association (eMMa) plans to set up codes of practice that advertisers, advertising agencies and internet service suppliers will be urged to… Continue reading New Standards For The Internet

Rupert Murdoch is the most influential person in British media but is “much less influential than he was 18 months ago,” according to the Media Guardian’s Top 100 most influential media figures, published today.Rupert Murdoch’s cross media dominance secured him the top spot in the Guardian poll but his position as the individual with the… Continue reading Guardian Names Media’s Big Shots