Chanel is old enough to know better and Colgate needs to brush up after the Advertising Standards Association (ASA) upheld complaints against both companies.The ASA received objections to a national press advertisement for a Chanel skin care product called “Precision Age Delay”, which claimed to “delay time” and “visibly rejuvenate the skin.”Complainants challenged whether Chanel… Continue reading ASA Upholds Complaints Against Chanel And Colgate
Yesterday was a day of falls on the stock market for media companies, as the IPA’s Bellwether report confirmed the decrease in marketing spend and therefore advertising revenue (see Few Surprises In Bellwether Report). Today is likely to bring a further bruising to confidence, as the press reveals Merrill Lynch forecasts which contradict hopes that… Continue reading Sharewatch
Outdoor research can be as effective at reaching 10-14 year olds, or “Tweenagers” as 16-24 year olds, according to new research by JCDecaux. POSTAR research shows that the average recall for campaigns among 16-24 year olds is around 60%, while recall among tweenagers for a Muller Corner campaign was found by JC Decaux to be… Continue reading Outdoor Reaches Tweenagers
Cinema, a newfangled miracle at the start of the last century, began this one as decidedly old media. Yet despite an increasing number of rivals for adspend and even the role of showing movies, the medium has held onto, even increased its place in the industry.The last fifteen years have seen a steady increase in… Continue reading Feature: Cinema Is Still Going Strong
News International is to impose charges for websites of the Times and Sunday Times in a move that could prompt a stream of newspaper publishers to follow suit.The-Times.co.uk is the first British newspaper to charge users for the use of its website. Visitors to the site will be charged an annual fee of £10 to… Continue reading Times Online To Charge Users
BSkyB today launched Sky+, its second generation set top box. The box, which is an integrated satellite receiver and personal video recording system (PVR), will go on sale from September and has a retail price of £300.The system provides a range of extra features, allowing Sky customers to record one programme whilst watching another, pause… Continue reading BSkyB Launches New Set Top Box
By the end of 2005 half of all UK households will have Digital TV (DTV) and more people will use interactive TV to connect to the internet than PC’s, according to the latest report from Jupiter MMXI.The report shows that of the current 7m homes that have DTV 20% use email regularly, almost one third… Continue reading Half Of UK Homes Will Be Digital By 2005
Investors in ITV companies Carlton and Granada have yet to see positive results from the ITV rebrand (see ITV Rebrands As ITV1), as share prices remain unresponsive. Carlton saw shares drop 2.44% to close at £3.10 yesterday, a loss of 7žp on the previous day, while Granada was down 2.05% to finish at £1.43, 3p… Continue reading Sharewatch
Online Advertising Effectiveness: Thanks For The Fuzzy Memory
