WPP, whose global branding, identity and consulting group, The Brand Union, acquired UK based Marketing and Communication Agency (MCA) for an undisclosed sum yesterday (see WPP Acquires UK Communications Consultancy), saw shares drop 2.21% to finish at £6.65, a loss of 15p on the previous day.After ITV rebranded as ITV1 yesterday, ITV partners Carlton and… Continue reading Sharewatch
Final results from broadcaster BSkyB are expected to show the rewards of three years of investment, according to analysts ABN AMRO. The company is due to release its full year results on 25 July. Despite the seasonal slowdown in the fourth quarter ABN said “we expect the figures to reveal the extent to which BSkyB’s… Continue reading Profits Expected In Sky Finals
Capital Interactive, the online division of Capital Radio, attracted 12,500 people to watch this year’s Party in the Park for the Prince’s Trust online via live streams on the Capital website. Event traffic to the site was almost double that of last year, while a year on year increase of 85% was seen in the… Continue reading Online Party Attracts Thousands
Web giant MSN sat comfortably in the number one spot of the Top Ten UK Online advertisers for May 2001, according to figures from NetValue. 5455,000 individual at home internet users were exposed to MSN.com throughout the month and the site achieved 39.5% reach of the total UK internet universe. Amazon.co.uk held on to second… Continue reading New Media Round-Up
Business to business display advertising has been impacted by the technology and telecom adspend downturn, but recruitment revenues have remained strong at EMAP, according to chairman Adam Broadbent’s AGM statement.The consumer magazine division is showing some growth and circulation revenues are continuing to improve, the company said. Radio advertising has shown a decline in the… Continue reading EMAP First Half Marginally Behind Last Year
ITV has signed a deal with NTL, the UK’s largest cable network, to carry its new sports channel.The deal will mean that a further 2m viewers will be able to subscribe to ITV Sport when it launches on 11 August. The channel will also be carried on ONdigital, which has today rebranded as ITV Digital.ITV’s… Continue reading ITV Signs Deal With NTL
The popularity of digital TV’s interactive services is growing rapidly with 5.3m already interacting with TV programmes, sports events and advertisements via their TV remote controls, according to a digital TV report just published.A survey carried out by Continental Research found that 2.7m people have turned onto reality TV show Big Brother‘s interactive platform, with… Continue reading Interactive TV Is On The Up
Children’s channel Nickelodeon has signed a cross media deal with Birdseye Walls to promote a new ice lolly, which will see Walls sponsoring the channel’s live Friday afternoon programme.The package, which was put together by Viacom Brand Solutions, also includes promotional spots, a competition, online activity and press.The new product, Fruit Fives, will sponsor Thank… Continue reading Nickelodeon Signs Cross Media Deal
Mondo, the magazine suspended by Cabal Communications, may be revived in a “matter of months” if the market gets less tough, according to Sally O’Sullivan, Cabal’s chief executive.Speaking at the Total Publishing show at London’s Earls Court today, she said that while they had suspended the publication of Mondo, to go “back to the drawing… Continue reading Mondo Could Return To The Market
WPP’s wholly-owned global branding, identity and consulting group, The Brand Union, has acquired UK-based Marketing & Communication Agency (“MCA”), an internal communications consultancy, for an undisclosed sum.MCA has offices in London, New York and Stockholm and specialises in providing multinational clients with brand-building tools, on both a corporate and employee level, through the creation of… Continue reading WPP Acquires UK Communications Consultancy
