The BBC’s annual report, published today, shows a continued decline in BBC1’s share, despite an extra £165m being spent on programmes across the board, including drama, entertainment and sport.The BBC spent more of its income on programmes and services last year, increasing the proportion from 76% to 81%. However, according to the report it will… Continue reading BBC Publishes Annual Report
Radio has not been immune to the doom predictions of the adspend downturn. The Advertising Association expected average year on year quarterly growth would be 9% in 2001, down from an average 11.2% during 2000. The first quarter growth of just 0.8% this year appeared to confirm fears and AA estimates expect the second quarter… Continue reading Feature: Radio Resists Adspend Trend
After receiving 89 complaints from viewers offended by an advert for Carling lager the Independent Television Commission (ITC) concluded that although the ad could be seen to be in “bad taste” it was still suitable for general viewing.The commercial takes place in a bar where a woman tricks a man into giving up his pint… Continue reading ITC Keeps An Eye Out For Carling
The latest quarterly cable statistics from the Independent Television Commission (ITC) show that cable TV penetration has risen by 2.1 percentage points year on year to 28.5% of homes passed and marketed. Cable TV take-up rate has increased by 10.1% in the same period, with 3.6m or 15% of TV households subscribing.The ITC figures also… Continue reading Penetration Rate Not Matched By Revenue For Cable TV
VNU Business Publications has confirmed that it is closing its home computer title PC Direct.Managing Director, Brin Bucknor, explained: “The market had reached a point where the magazine was no longer being supported and rather than fail to meet consumer and advertising needs we decided to close the title.”Bucknor said that the relaunch last year… Continue reading VNU To Close PC Direct
Emap, which yesterday confirmed the sale of its USA business to US consumer publisher Primedia, for £366m (see Emap Confirms US Business Sale), saw shares climb 3.93% to finish at £7.27˝, up 27˝p on the previous day.After ITV announced yesterday that it is to rebrand as ITV1 (see ITV Rebrands As ITV1), ITV partners Carlton… Continue reading Sharewatch
UK regional newspaper group, Johnston Press, has paid Trinity Mirror £16m for eight free weekly newspapers and their related editions.The titles include the Peterborough Herald & Post, the Northampton Herald & Post, the Derby Trader and five other free newspapers which circulate in and around those areas. The titles will be incorporated into the North,… Continue reading Johnston Press Gains Eight New Weekly Titles
Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association interactive division (PPAi).The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack… Continue reading Advertiser Apathy Halting Internet Audit
