GlaxoSmithKline (GSK) has announced that it is to introduce a performance related payment scheme across its global creative agency roster.Agencies that will be affected by the scheme include; Dentsu, Grey Worldwide, J Walter Thompson, Jordan McGrath, McCann-Erikson Worldwide, Ogilvy & Mather Worldwide and Publicis. A number of smaller agencies will also be affected.According to ABN… Continue reading Glaxo Brings In Performance Related Pay For Agencies
The latest quarterly cable statistics from the Independent Television Commission (ITC) show that cable TV penetration has risen by 2.1 percentage points year on year to 28.5% of homes passed and marketed. Cable TV take-up rate has increased by 10.1% in the same period, with 3.6m or 15% of TV households subscribing.The ITC figures also… Continue reading Penetration Rate Not Matched By Revenue For Cable TV
VNU Business Publications has confirmed that it is closing its home computer title PC Direct.Managing Director, Brin Bucknor, explained: “The market had reached a point where the magazine was no longer being supported and rather than fail to meet consumer and advertising needs we decided to close the title.”Bucknor said that the relaunch last year… Continue reading VNU To Close PC Direct
Following the dismissal of high profile DJ, Chris Evans, from Virgin Radio last Thursday (see Virgin Terminates Evans’ Contract), shares in SMG dropped 6.92%, week on week, to finish at £1.81˝, down 13˝p on the previous week.Week on week analysis also reveals that confidence in ITV partners Carlton and Granada was not seriously affected by… Continue reading Sharewatch
The ITV network is to rebrand as ITV1 later this year to reflect the extended family of brands created by the integration of digital terrestrial platform, ONdigital.Announcing the rebranding strategy ITV chief executive, Stuart Prebble, also confirmed that from 11 July ONdigital will become ITV Digital and ONnet the internet TV service will become ITV… Continue reading ITV Rebrands As ITV1
An investigation is underway after the main BBC channels were forced off air during peak time viewing on Saturday night due to a technical fault.Viewers watching BBC1 were left with nothing but a blank screen for twenty minutes, between 9.25pm and 9.45pm, as a power failure at the White City complex in west London caused… Continue reading BBC Blackout Prompts Migration To ITV
Emap Confirms US Business SaleEmap has confirmed the sale of its USA business to US consumer publisher, Primedia, for approximately $515 million (£366 million). The disposal has been anticipated for some time and follows Emap’s failure to effectively consolidate the finances of the business – a problem which lead to the eventual resignation of chief… Continue reading Emap Confirms US Business Sale
Van Wagner and Vodafone have signed a five year advertising deal worth an estimated £10m.The deal is for the advertising site on Coventry House in London’s Piccadilly Circus, which is the only outdoor advertising space to occupy the eastern aspect of the tourist spot.Global brand director at Vodafone, David Haines, said: “We have recently introduced… Continue reading Van Wagner And Vodafone Sign 5 Year Deal
Future Publishing, whose portfolio’s emphasis on consumer IT made it vulnerable to the dotcom slump, among other factors, last year (see Future Network “Pushed Off Course In Bruising Year”), is nevertheless set to make another foray into the home computing market, having gained the exclusive UK licence for the Official Microsoft Windows magazine.The title will… Continue reading Future To Produce Windows Magazine
ITV is believed to have offered the position of marketing and commercial director to Channel 5 marketing chief, Jim Hytner.Press reports today speculated that Hytner will take over from John Hardie, who resigned two weeks ago to join Disney. ITV is thought to have had several informal meetings with Hytner but a decision is likely… Continue reading Jim Hytner To Join ITV?
