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Ids has today announced the launch of the first 30-second spot advertisement on Telewest’s video-on-demand (VoD) service.Ids has secured an agreement with Sony which will see Fallon’s 30-second explosive paint ad for Sony Bravia streamed on the Telewest VoD service.Telewest’s customers who subscribe to premium VoD content will have the opportunity to view the current… Continue reading Sony Ad First To Stream On Telewest VoD Service

Nikki Williams will become the new managing director of Nielsen Media Research UK, whilst four further appointments have been made in the company.Williams, who has been at NMR UK for 16 years, will oversee all aspects of the business, continuing the company’s ongoing strategic focus on client service and business growth.“Nikki’s 16 years of experience… Continue reading Williams Takes Top Spot At Nielsen Media Research UK

Dawn Airey, Sky’s managing director of channels and services is to leave the company next year to take up a new position as chief executive of Iostar Limited.In a statement Sky said that Airey, who joined in January 2003, will continue to play a significant role at the company until Spring 2007 and will support… Continue reading Dawn Airey To Leave Sky

Young consumers are growing up believing that mobile content should be free, according to new research from NMA.The study of 1,500 children aged 6-13 years old found that the tween generation are avid consumers of mobile data like mobile internet browsing and mobile video, although they are reluctant to pay for content.Almost a third, 29%,… Continue reading Youngsters Want Free Mobile Content

Freeview is the “unexpected triumph of Britain’s digital changeover”, according to a new study published today by the European Media Forum.The study predicts that the format is on course to overtake Sky as Britain’s leading home broadcast supplier.The platform has exceeded expectations since its launch in 2002 and has sold 13 million set-top boxes to… Continue reading Unexpected Triumph For Freeview

One in 10 Freeview households will not have permanent access to the digital terrestrial TV service’s full range of channels after analogue switchoff, according to media regulator Ofcom.After switchoff in 2012, Ofcom said that 10% of the country would not be able to watch three of the six Freeview multiplexes – bundles of channels –… Continue reading Switchover To Affect Freeview Platform

Publisher Panini has bought the print and online versions of teenage magazine Bliss, taking the title from Emap in the New Year.The title’s new owner will be aiming to address a circulation slump, which led to Bliss falling 23% year on year to an ABC circulation figure of 213,466 in the first half of 2006.… Continue reading Blissful Acquisition For Panini

Media analyst DGA has predicted that the combined share of BBC One, BBC Two, ITV1, Channel 4 and Five will fall by 13% by 2012 because of the increasing penetration of digital TV, according to research commissioned by Broadcast.Currently the terrestrial channels have a collective share of more than 67%. This is likely to fall… Continue reading Terrestrial Viewing Share To Fall As Digital Booms

National newspapers in the UK saw an almost 4% decline in circulation year on year for November, with all but one of the titles across the board seeing circulation figures fall.In the Quality sector, the Times felt a year on year slide of more than 37,500 copies, whilst the Daily Mail in the Mid-Market sector… Continue reading ABC National Newspaper Round-Up: November 2006

Ofcom has agreed to a format change for Smooth FM, after the station applied to the communications regulator to alter the format of the station from jazz and soul to an easy-listening station aimed at the over-50s in October (see Smooth FM Applies For Format Change).The revamped Smooth will replace its soul-based daytime music policy… Continue reading Smooth FM Format Change Gets Ofcom Go-Ahead