As UK mobile phone owners are beginning to receive SMS adverts for the first time (see Text Message Advertising System Hopes To Target Consumers On The Move), the Wireless Advertising Association (WAA) have unveiled creative standards and measurement definitions to regulate wireless ads.The organisation’s vice chairman Don Albert said: “It is critical that everyone in… Continue reading WAA Draws Up Guidelines To Regulate SMS Advertising
Emap has released final results for the year ended March 31, reporting pre-tax profit up 5% to £197m. Total revenues were revealed to have increased 5% year on year to £1,153m, while operating profit rose 4% to £234m after digital investment and exceptional items including the company’s investment in US publisher Petersen. The difficulties experienced… Continue reading Emap Releases Full Year Results In Line With Expectations
Week on week comparison saw shares in GWR saw significant losses, dropping 11.86% to finish at £3.90 with a weekly loss of 52.5pAt the other end of the scale Cable and Wireless was the best media performer with a week on week increase of 14.81% with shares closing at £4.81, up 62p on the previous… Continue reading Sharewatch
News of a new business decline may be exaggerated, according to the latest research from MediaTel and AAR’s newbizmoves database. Figures suggest that new business activity was up 79% year on year for the first quarter of 2001, although the value of pitches was up only 13% to just over £670m.A total of 215 reviews… Continue reading Research Suggests Advertising New Business Activity Still Healthy
Future Publishing has announced plans to implement structural changes following the resignation of its managing director Mike Frey.The main push of the restructure will see the UK subsidiary of Future Network (see Future Acquires Four New Titles From Dennis) reorganise its operations into three divisions, each focusing on a specific consumer sector. The divisions will… Continue reading Future Publishing Restructured As Managing Director Resigns
Planning group Outdoor Connection has announced the launch of a new division called Local Connection in a bid to target local advertisers. Operating from the group’s London office the new branch will attempt to increase outdoor advertising’s market share in areas that do not see it as a primary medium and opt instead for local… Continue reading Outdoor Specialist Makes Local Connection
VNU is to launch a spin-off of its fortnightly home computer title Computeractive. The monthly title will be called Webactive and will take on IPC Media’s Web User with a price of 75p when it launches next month. IPC recently agreed to make design changes to its title following VNU’s threats of court action over… Continue reading Launches Brief
I Feel Good Holdings (IFG), the magazine publishers set up by Loaded’s founding editor, James Brown (see Interview: Anna Hyde, Ad Director and Adam Porter, Online Editorial Guru: I Feel Good), has announced its intention to buy John Brown Publishing (JBP Holdings), publishers of Viz, Bizarre and Fortean Times, as well as consumer magazine titles… Continue reading I Feel Good Makes Bid For Viz Publishers
Global industry trade association the Wireless Advertising Association (WAA) have unveiled creative standards and measurement definitions to regulate wireless ads. The move comes as UK mobile phone owners can expect to see an increase in the number of SMS adverts they are sent (see Text Message Advertising System Hopes To Target Consumers On The Move).Company… Continue reading WAA Draws Up Guidelines To Regulate SMS Advertising
Downturn in the commercial radio sector appeared to be affecting GWR which saw shares fall 5.42% yesterday to finish at £3.93. The group, which announced its full-year results this week (see GWR Announces Board Changes As Results Come In Line With Expectations), was the worst media performer of the day.Capital also suffered a loss of… Continue reading Sharewatch
