“Never work with children or animals”, or so the saying goes, and the former category proved troublesome for advertisers this month when child-based adverts caused a volley of complaints to the Independent Television Commission (ITC).The advert prompting the highest level of complaint, from a total of 125 viewers, was for Pampers Total Care. The nappies,… Continue reading ITC Rejects Nappy Complaints But Blackballs Snowballs
There were a few bloodshot eyes and thumping heads in the Mediatel office (and doubtless elsewhere around Golden Square) this morning after last night’s MRG bowling tournament. This, of course, had nothing to do with the copious amounts of alcohol that were consumed from the free bar, but comes with the exhaustion experienced only by… Continue reading Mashers Mashed At MRG Bowling Tournament
Kevin Hand has stepped down from his position as PPA chairman, having last week resigned as chief executive of Emap following the company’s ill-fated US ventures (see Emap Chief Executive Resigns).PPA chief executive Ian Locks said that the organisation had received the news “with great sadness”, adding, “In resigning, Kevin recognised that the PPA needed… Continue reading Hand Steps Down As PPA Chairman
The IPA, in a conference held yesterday, announced that progress had been made towards clear joint-industry standards to provide greater accountability for both advertisers and media buyers when using the internet as a communications medium.Over 60 media buyers and advertisers attended the conference to hear speakers including Alan McCulloch, chairman of IPA, Bob Wootton of… Continue reading IPA Conference Announces Progress Towards Internet Audit
The Daily Mail and General Trust, which yesterday announced a pre tax profit of £71.6m for the half year, a year on year fall (see DMGT Remains Upbeat Despite Pre-Tax Profit Fall), was nevertheless the best media performer of the day, with stock climbing 4.93% to close at £7.97, a rise of 37.4p on the… Continue reading Sharewatch
The IPA elected eleven new companies into membership at its Council meeting yesterday: 23red Anderson Spratt Group Ltd Archibald Ingall Stretton Atlas Advertising Ltd Circus Communications Ltd Faulds Advertising Ltd Miles Calcraft Briginshaw Duffy Ltd Outdoor Focus Ltd Outdoor Mediacom Ltd Quiet Storm Unique Digital Marketing Ltd This brings the full corporate membership to 211,… Continue reading IPA Elects New Companies Into Membership
Future Network is to sell the US Business 2.0 magazine, brand and related conference and online activities to Time Group in a move designed to reduce Future Network’s debt. The initial cash consideration from Time will be £48.8m, with additional considerations dependent on financial performance until the end of 2006.The deal is expected to bring… Continue reading Future To Dispose Of Business 2.0 In Debt Reduction Exercise
BBC Worldwide is to launch a new title, Blue Peter magazine on 27 June. The 32 page magazine, the first to be based on the flagship children’s programme, which draws an average of around £1.5 viewers per episode, will be aimed at five to eight year old boys and girls and will cost £1.25.The first… Continue reading BBC Worldwide To Set Sail With Blue Peter Magazine
BSkyB has introduced a “personal planner” function for its digital satellite customers which will allow viewers to plan their viewing and then have the service either change channel for them automatically when their chosen programmes are about to start, or flash a reminder up on screen.The new feature, which has just completed its distribution via… Continue reading Sky Introduces Personal Planner Feature To Digital Service
John Bartle, co-founder of advertising agency Bartle,Bogle & Hegarty, is to take on the role of president of NABS from late summer this year. He will take over from Jeremy Bullmore, the current president. Kate Harris, director of NABS commented, “It has been a privilege to work with Jeremy and a real perk of the… Continue reading NABS Names Bartle As New President, Unveils New Identity
