The media is perceived as more influential than family and friends when floating voters decide which party to go for. New research from Media@BMRB suggests that the amount of party money and effort spent on advertising and media-friendly events may pay off, as 90% of respondents who were floating voters thought that party political advertising… Continue reading Media Bigger Influence Than Family For Floating Voters
The Financial Times is to launch a daily news service which will be delivered to customers via their mobile phones. The daily business information service or “Daily Me” will enable users to access stories from the Financial Times and its online counterpart FT.com.The FT mobile package, produced in conjunction with The Carphone Warehouse, will offer… Continue reading FT Launches Mobile Phone News Service
Saatchi & Saatchi is to make up to 10% of its UK workforce redundant in a cost cutting measure thought to be in response to the global advertising recession. It is thought that this action by the advertising agency will be the first of many as the industry prepares to face revenue losses.As yet, the… Continue reading Saatchi & Saatchi Respond To Ad Recession With Major Job Cuts
Capital Radio advertising have signed a sponsorship deal with The Carphone Warehouse to broadcast radio updates about Channel 4’s Big Brother 2. The deal worth £400 000 will allow Capital to bring the latest news from the Big Brother house to listeners up to 24 hours ahead of the TV show.Daily bulletins will be presented… Continue reading New Advertising Deal Brings Big Brother To Capital
Web sports network Rivals.net is heading up a campaign to force the online media industry to adopt a recognised auditing system similar to that of magazines and newspapers.The campaign has received backing from a number of online media agencies and clients including Hollinger, Guardian Media, Emap and Rivals.net share holder Chrysalis (see Chrysalis Increases Stake… Continue reading Rivals.net Heads Campaign For Internet Industry Audit
Freeserve has introduced “skyscraper” adverts onto its pages for the first time. The adverts run vertically down the edge of the screen, which is thought to allow better integration with content and more creative flexibility. The first advert is for direct flight retailer dialaflight.com and appears in the Holidays and Travel section of FSAuctions. It… Continue reading Freeserve Introduces Skyscraper Advertising Option
Outdoor company JCDecaux has announced its intention to float on the French stock market next month, in order to fund future growth and acquisitions. The share offering is expected to value the company at €3.8 – €4.4bn (£2.3 – 2.6bn).The proceeds from the IPO, in which 20-22% of JCDecaux’s enlarged share capital will be offered,… Continue reading JCDecaux To Fund Growth With IPO On French Stock Market
BBC Resources has teamed up with an advertising agency to make commercials for corporate clients. MediaArc, the BBC’s design and interactive agency specialising in broadcast design, has joined forces with interactive television ad agency BMPtvi. The company, part of BBC Resources, has already worked on ad campaigns for HSBC, British Gas and ONdigital and will… Continue reading BBC To Make Ads For Corporate Clients In New Partnership
WPP,which announced its 100% acquisition of European PR firm Finsbury last week (see WPP Announces Acquisition Of Financial PR Firm) saw shares slide 4.06% yesterday to finish at £7.80.Reuters was also down 3.43% with a closing price of £9.85, a loss of 35p on the previous day.Future Network which will be restructuring in June (see… Continue reading Sharewatch
A CIA opinion poll has added to the debate about the future success of digital TV (see 50% Of Homes Could Be Digital By 2002, Says Research). With BSkyB planning to integrate its interactive channel Open with the rest of its service, a national survey carried out by CIA Sensor has revealed that interactivity is… Continue reading Interactive TV Yet To Inspire, Says Research
